InMobi

MAY 19, 2020

How well are you understanding consumers right now, in this very moment? In this first post, we discuss how critical it is for brands to understand their consumers in as close to real-time as possible, as the nature of the COVID-19 pandemic changes quickly. Where do they live and how much do they make in a typical year?

Fashion 52

Fashion Audience Marketing Media 52

InMobi

MAY 20, 2020

In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. And, increasingly, that is mobile – and by extension the close to 2 million apps now available on the major app stores.

Marketing 52

Marketing Communications Rich Media Audience 52

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52