AdPushup
APRIL 30, 2023
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus, as a publisher, it’s crucial to take the necessary steps to keep your website safe to avoid falling victim of ad injection’s consequences. According to [.
Adweek
APRIL 24, 2023
Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.
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Marketing Dive
APRIL 27, 2023
AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.
AdExchanger
APRIL 16, 2023
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Chief Martech
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
TechCrunch Ads
APRIL 5, 2023
Major tech organizations are racing to ship generative AI tools. And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. “[I
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
APRIL 18, 2023
Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.
AdExchanger
APRIL 26, 2023
Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.
Seth Godin
APRIL 8, 2023
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down. It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with.
VideoWeek
APRIL 5, 2023
As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees.
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
Marketing Dive
APRIL 12, 2023
To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.
AdExchanger
APRIL 18, 2023
How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.
Seth Godin
APRIL 17, 2023
It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a new hard drive or a blank document. A file organization and backup system takes a few minutes to set up.
AdPulp
APRIL 17, 2023
The truly odd thing about ageism is how every single living creature on this planet is aging. We’re all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As […] The post Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive appeared first on Adpulp.
Martech
APRIL 3, 2023
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
Adweek
APRIL 14, 2023
Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her "day 365 of womanhood," Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them. The subsequent transphobic outroar on social media--which can be summarized by a.
Marketing Dive
APRIL 5, 2023
Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.
AdExchanger
APRIL 24, 2023
Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to The post More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms appeared first on AdExchanger.
VideoWeek
APRIL 11, 2023
As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.
Seth Godin
APRIL 22, 2023
The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they understand the value of resilience. In the last year, we’ve seen well-funded and heavily hyped crypto companies hit the wall and fail.
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.
Adweek
APRIL 5, 2023
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O'Neal along with sports and entertainment.
Marketing Dive
APRIL 25, 2023
Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London.
AdExchanger
APRIL 10, 2023
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities. The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
AdPulp
APRIL 15, 2023
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […] The post Sky High on AI appeared first on Adpulp.
Chief Martech
APRIL 5, 2023
It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks.
Martech
APRIL 6, 2023
Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?
Adweek
APRIL 28, 2023
A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both silly and existential--while sipping a cocktail. Who needs ChatGPT when there's Chat G&T? This "wildly inefficient" stunt comes from Hendrick's Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human.
Marketing Dive
APRIL 25, 2023
Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.
AdExchanger
APRIL 27, 2023
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.
Seth Godin
APRIL 6, 2023
A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need to have them handy, meters need to be reinforced against theft and breakage, town employees have to empty the coins and securely deliver them to the bank, meter feeding allows local employees to hog spaces that might be used for shoppers… you get the idea.
Paleo AdTech
APRIL 25, 2023
Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G. He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Co
Martech
APRIL 27, 2023
It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.
Adweek
APRIL 13, 2023
Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission.
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