InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Perhaps no topic is as talked about in this space today as data. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries.

Advertising 52

Advertising Machine Learning GDPR Audience 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities. That’s no longer the case.

Communications 52

Communications Entertainment Marketing Advertising 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. This makes sense, as a lot of OTT video viewing happens on mobile devices now.

Advertising 52

Advertising Viewability Marketing Media 52

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145