AdExchanger
AUGUST 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side The post Amazon Readies A Supply-Side Platform; The CTV Hype Train Is Losing Steam appeared first on AdExchanger.
Seth Godin
AUGUST 13, 2023
Contrary to expectations, written contracts don’t have to be adversarial. In fact, the effective ones rarely are. When you hand someone a release, a royalty agreement or even a partnership document, it pays to point out the gnarly parts, the controversial bits and the ones that are worth paying attention to. After all, the very best time to understand an agreement is when you sign it, not later.
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AdExchanger
AUGUST 13, 2023
Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater. The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger.
Digiday
AUGUST 13, 2023
Football season is upon us, which makes every sports media buyer — and fans across the U.S. — jump for joy, given the relative paucity of other sports to watch in the summer (sorry, baseball, you’re still too slow). But this summer, a few developments in secondary sports (notably, the other football) have given marketers and their media agencies some alternatives to consider investing in — ones that are more cost-effective, draw more passionate and engaged audiences and are rising in popularity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 13, 2023
Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter. The post Is The Rise Of Indie Newsletter Writers And Podcasters Just Another Bubble? appeared first on AdExchanger.
Digiday
AUGUST 13, 2023
As publishers develop generative AI tools for their newsrooms, they have two primary choices when deciding what to build upon: open-source or private large language models (LLMs). Chatbots like OpenAI’s ChatGPT and Google’s Bard are built using private and proprietary LLMs, or systems that are trained on large amounts of data that learn to generate text.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
AUGUST 13, 2023
On the surface, the verdict on made-for-advertising sites (MFAs) seems obvious. These sites flood users with disruptive ads, masquerading their intentions behind a thin veil of valuable content. Yet, scratching beneath the surface reveals a more complicated picture. Marketers, surprisingly, argue that these sites can serve a purpose, as long as there are effective mechanisms in place to ensure transparency and quality control.
AdvertiseMint
AUGUST 13, 2023
Are you trying to choose between TikTok and Facebook ads? TikTok and Facebook are among the biggest social media platforms today. They both have a large user base and global reach. Hence, choosing the perfect option for your ad campaigns can be tricky. This article will compare these social media titans to help you make the right decision. Read on as we cover the following: What are TikTok and Facebook Ads?
Digiday
AUGUST 13, 2023
With games media at a crossroads, two journalists who cut their teeth in esports are leveraging their organic connections to the gaming community to kickstart a collectively owned media operation. As the games media space has contracted over the past year , many observers have speculated about the viability of a collectively owned publication staffed by leading games journalists — in other words, a “Defector for gaming.
Clearcode
AUGUST 13, 2023
There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million. Fast forward to 2023, when 1.96 million apps are available on the App Store and consumers are predicted to spend $33.9 billion in app stores. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages.
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Digiday
AUGUST 13, 2023
Prior to 2020, Prudential’s ad spending was erratic. The brand would spend for a short period around a campaign and then stop when said campaign period was over. Then it would rinse and repeat that process. In recent years, Prudential has retooled its approach to be more even with spend which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team.
Rob Campbell
AUGUST 13, 2023
So a few weeks ago, Elon Musk posted this. What the hell … The irony is anyone who tries to claim penis size is a symbol of status and superiority is an idiot … most often while being in possession of an appendage that is the size of a drawing pin. As if losing billions on Twitter wasn’t embarrassing enough … his ‘feud’ with Zuck just makes him look like a more desperate version of Tom from Succession, just with less quality one-liners.
Digiday
AUGUST 13, 2023
Artificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts. While provocative, the industry doesn’t seem to have a standard or definition of AI and what it all entails. “I haven’t come across anything that says, ‘This is the standard on what AI is,'” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team. “People read lots of definitions of AI
Exchange Wire
AUGUST 13, 2023
In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [.] The post Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 13, 2023
Uber Eats wants us all to know that it delivers more than just the takeaway restaurant meals it is best known for. Like its rivals, Uber Eats has deals with multiple supermarkets, and Mother’s new campaign aims to give its client the competitive edge by showcasing a selection of the groceries it delivers, enhanced in … The post Mother and Uber Eats push speedy grocery delivery first appeared on More About Advertising.
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