AdExchanger
JULY 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t The post CPGs Court Customers Who Want MOAR; Local News Can Be Subsidized, Not Saved appeared first on AdExchanger.
Exchange Wire
JULY 23, 2023
In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [.] The post Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads appeared first on ExchangeWire.com.
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AdExchanger
JULY 23, 2023
Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients tackle. The post This Direct Marketing Agency Is Helping Nonprofits Navigate Platforms’ Political Policies And Pitfalls appeared first on AdExchanger.
Digiday
JULY 23, 2023
As commercial interest in generative AI continues to grow, companies still have to overcome consumer concerns. According to new research from Gartner , 64% of marketers surveyed said they’re already deploying or piloting various types of AI or machine learning tools. Meanwhile, 53% of consumers think generative AI will “strongly or somewhat negatively impact society.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JULY 23, 2023
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized. The post Revolutionizing Retail: Lessons From Traditional Media’s Mistakes appeared first on AdExchanger.
Seth Godin
JULY 23, 2023
The cool thing is always a little out of reach. And for most of us, once we get it, it’s not seen as cool any more. This is not an accident. One definition of cool are things that are just out of reach.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 23, 2023
Back in the 90s, Amsterdam’s Hans Brinker hotel was famous for ads in which it proudly declared itself to be the “worst hotel in the world”. Thanks to agency KesselsKramer, the campaign won plenty of Cannes Lions and Effies. In 2023 they have a new agency – DDB Amsterdam – and a new positioning. From … The post Hans Brinker hotels relish the seedy side of Amsterdam in first campaign from DDB first appeared on More About Advertising.
Digiday
JULY 23, 2023
The unhinged-social-media-manager trope may be reaching an inflection point. At least, that’s the current debate on Threads, Meta’s recently launched answer to Twitter, which is seemingly poised to capitalize on the bird app’s current struggles. To the current class of social media managers, being unhinged means breaking the fourth wall and leaning into the language of the internet to appear relatable and human-like.
Rob Campbell
JULY 23, 2023
Recently I came across this photo of the old Wembley being demolished … And while I know the new stadium is better – albeit with terrible wifi/phone signal access, which is ironic given it’s sponsored by O2 – there was something about that photo that made me sad. Of course it’s because I’m a sentimental fart. Because despite seeing my beloved Nottingham Forest gain promotion in the new stadium, that old one has even more significant memories for me.
Digiday
JULY 23, 2023
In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Ad tech players have tried to reduce the number of made-for-advertising sites (MFAs) that show up in programmatic marketplaces, largely to improve the performance of ad campaigns while also increasing any potential CPMs for publishers.
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AdPushup
JULY 23, 2023
Have you been pondering on the idea of video ad serving lately? If yes, you’ve made it to the right blog. In this blog, we’ll be delving into the nitty-gritty of serving video ads so that you can kick-start your video ads strategy fast. In the bustling digital landscape, where attention is a prized possession, [.
Digiday
JULY 23, 2023
Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue. Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories.
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