Adweek
MAY 4, 2023
Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on.
AdExchanger
MAY 4, 2023
Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the The post Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction appeared first on AdExchanger.
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Adweek
MAY 4, 2023
In the "Pick a paper" challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a "choose your own adventure" style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry. Thankfully, in Hyundai Motor America's "Choose.
AdExchanger
MAY 4, 2023
By Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to The post Comic: Alphabet Soup appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 4, 2023
When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers.
Martech
MAY 4, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 4, 2023
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.
Adweek
MAY 4, 2023
Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which.
Exchange Wire
MAY 4, 2023
In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [.] The post Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes appeared first on ExchangeWire.com.
Adweek
MAY 4, 2023
Is Forte a creative agency in Seattle or a horse running in this year's Kentucky Derby? It's actually this year's favorite for the Kentucky Derby. What about Dudnyk, HeyLet'sGo! and Big Bang Electrical? If you said horses for any of those, you'd be wrong--they're all ad agencies. New York-based independent agency and Adweek's Small Agency.
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AdExchanger
MAY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in The post Ad Tech’s New Favorite Acronym Is RMN; Google And Amazon Staff Up On Trade Group Know-How appeared first on AdExchanger.
Adweek
MAY 4, 2023
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday morning. Paramount slashed its dividend from 24 cents to 5 cents per share--the first time the company reduced its dividend since 2009--and hopes to save $500 million from the cut. CEO Bob Bakish reaffirmed during.
AdExchanger
MAY 4, 2023
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand The post More DTC Agency Execs And Consultants Are Giving ‘Brand Operator’ A Try appeared first on AdExchanger.
Adweek
MAY 4, 2023
May is Healthy Vision Month, a celebration established by the National Eye Institute in 2003. Taking note of the long history of eye care is part of the agenda, but this month is also about encouraging people to stay engaged in keeping their eyes healthy by scheduling their recommended annual exam. To highlight the importance.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 4, 2023
Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said. Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space.
Adweek
MAY 4, 2023
Classic men's shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry's is taking another step to flip tropes of masculinity on their head. In Harry's first major campaign for the U.K.
Marketing Dive
MAY 4, 2023
A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.
Adweek
MAY 4, 2023
When fans arrive at Churchill Downs for the 149th Kentucky Derby, it'll be in the most luxurious cars wearing opulent clothing and awaiting a sip of decadent cocktails. If companies want their brand stamped on all of those facets of the race, they have to show up to Louisville each year. Casey Ramage, vice president.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
MAY 4, 2023
A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.
Adweek
MAY 4, 2023
Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has.
AdExchanger
MAY 4, 2023
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience to be much cleaner – and much less annoying. So, The post Pluto TV’s Ad Insertion Tech Has A Frequency Problem appeared first on AdExchanger.
Adweek
MAY 4, 2023
As brands and consumers become increasingly aware of their roles in the growing climate crisis, meaningful messaging and action are more important than ever. Empty promises aren't enough, though. How can marketing leaders effect lasting change while also contributing to the growth of their business? One April 20, Adweek's Sustainable Leadership Forum tackled these topics.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
MAY 4, 2023
The long-running Feed The Beat program continues to connect the culture-focused brand with a diverse slate of artists and their fans.
Adweek
MAY 4, 2023
It's one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media, few advertisements will be muscling in on the attention around the coronation of King Charles III. But that hasn't prevented brands from trying. The coronation will be a very different affair from those of previous.
AdExchanger
MAY 4, 2023
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, The post The Big Story: Wait For Consent appeared first on AdExchanger.
Adweek
MAY 4, 2023
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a room of marketing executives, global chief revenue officer and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
MAY 4, 2023
Ad ops decision-makers constantly seek new ways to attract and engage customers, as well as potential employees. One of the most effective ways to achieve this is through visually creative content. There have been many developments in digital design since visual communications platform Canva launched in 2013. Back then, a wall of text was the way to go, but now it’s the quickest way to send someone into a daydreaming frenzy.
Adweek
MAY 4, 2023
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: "[It's] like winning a Kid's Choice Award. It doesn't really mean much, but it will help you temporarily look a little bit greener." A kid covered in Nickelodeon's trademark green slime then appeared on the screen next to Oliver--resulting.
Marketing Dive
MAY 4, 2023
A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.
Adweek
MAY 4, 2023
At Vevo's NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it's been making to advertisers for several years now: Vevo is a high-reach, brand-safe source of connected TV inventory. The event, held at Sony Hall in New York, featured Latin music artist J Balvin as the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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