Bhatnaturally
MAY 3, 2025
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the [.] The post Flipkart Sale, British Airways and more: top new creative ads appeared first on Bhatnaturally.
Single Grain
MAY 3, 2025
The search landscape has fractured. With over 400+ million people using OpenAI products each week and nearly 60% of Google searches ending without a click, the days of focusing solely on traditional search engine rankings are firmly behind us. Today’s consumers seek answers across a sprawling ecosystem of platforms – from AI-powered answer engines and social media to voice assistants and specialized marketplaces.
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Seth Godin
MAY 3, 2025
One way to deal with a changing world and new problems is to take yourself very seriously, others not so much. The other way is to take the situation quite seriously, but perhaps not focus so much on taking ourselves seriously. As Ani DiFranco points out, rock musicians take themselves very seriously but don’t care so much about the rest of the world.
Single Grain
MAY 3, 2025
The digital search landscape has fractured into multiple territories. AI answer engines like ChatGPT now handle a significant portion of informational queries, nearly half of Millennials use social media as their primary search tool, and voice/visual searches continue to gain momentum. Content strategies that only target Google are missing massive audience segments who search elsewhere.
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Single Grain
MAY 3, 2025
The days of focusing solely on Google rankings are long gone. Today’s digital landscape demands a more comprehensive approach to visibility. According to Neil Patel, brands are optimizing for at least 5 major channels , including traditional search engines, social networks, AI chatbots, shopping platforms, and emerging mediums like podcasts. This fragmentation of search behavior has given rise to answer everywhere optimization a strategy that ensures your content is discoverable no matter
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