Adweek
MARCH 15, 2023
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball.
The Ad Tech Blog
MARCH 15, 2023
Working remotely means you can ping your team at any time. No wonder some are asking for a 4 day work week! Besides, who wouldn’t want a long weekend to catch up on their Netflix binge-watching? Working from home is also associated with freelancing, which means you could pay your team for the hour they worked. So you can save on all the unnecessary downtime costs that come with an office environment, like the occasional water cooler talk or coffee breaks.
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Adweek
MARCH 15, 2023
In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league's marketing plans.
Digital Turbine
MARCH 15, 2023
Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood.
Adweek
MARCH 15, 2023
TikTok's new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David.
AdExchanger
MARCH 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine The post Is Knowing Nothing Better Than (Machine) Learning A Little?;
Adweek
MARCH 15, 2023
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot."
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 15, 2023
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress.
Ad Tech Daily
MARCH 15, 2023
LONDON — WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023.
Adweek
MARCH 15, 2023
Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early.
AdExchanger
MARCH 15, 2023
Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers.
Adweek
MARCH 15, 2023
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson's "The Other Mothers" spot, advertising has come a long way in representing the personal issues of modern families.
VideoWeek
MARCH 15, 2023
IAB Europe this morning announced that Belgium’s data protection authority, the APD, has suspended its six-month deadline for IAB Europe to rethink its Transparency and Consent Framework, a widely used technical specification for collection and passing user consent through digital advertising supply chains.
Adweek
MARCH 15, 2023
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc.
Ad Tech Daily
MARCH 15, 2023
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions TORONTO — Roku revealed the results of its third annual Video-on-Demand (VOD) Evolution study, examining Canadian TV streaming behaviours and trends.
Adweek
MARCH 15, 2023
Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform.
Adweek
MARCH 15, 2023
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool.
Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins.
Adweek
MARCH 15, 2023
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of person to hop on a plane in pursuit of banana pudding, then the brand's newest partnership.
AdExchanger
MARCH 15, 2023
In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when The post A Walk Down Ad Fraud Memory Lane With Zach Edwards appeared first on AdExchanger.
Adweek
MARCH 15, 2023
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S.
Marketing Dive
MARCH 15, 2023
The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness
Digiday
MARCH 15, 2023
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV.
Seth Godin
MARCH 15, 2023
Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Ship before you run out of time or money. Invest in slack buffers for any critical dependent components. Budgets are a tool, not a weapon. Thrash early, then lock down decisions and don’t change them.
Digiday
MARCH 15, 2023
For years, Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media. With posts that let users “pin” everything from quick dinner ideas to home decor, Pinterest hoped advertisers would also see it as a safe place for their dollars.
Marketing Dive
MARCH 15, 2023
Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings
Digiday
MARCH 15, 2023
As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I
Martech
MARCH 15, 2023
Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But even smart people can unknowingly deceive themselvesby trying to see what they want to see in their data.
Digiday
MARCH 15, 2023
Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years.
Martech
MARCH 15, 2023
The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels.
Rob Campbell
MARCH 15, 2023
Somewhere along the line, the strategy discipline went from judging what we did by what it achieved, to what process was followed.
Martech
MARCH 15, 2023
Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT.
Digiday
MARCH 15, 2023
On Wednesday, Roblox announced a slate of new ad standards and policy changes, the latest update on its plans to enter the online advertising market in 2023.
Martech
MARCH 15, 2023
This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others.
Marketing Dive
MARCH 15, 2023
A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV
Digiday
MARCH 15, 2023
This week’s Media Briefing unpacks the top trends from publishers’ fourth quarter earnings reports.
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