Wed.Mar 15, 2023

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Adweek Creator Visionary Awards 2023: Call for Nominations

Adweek

Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

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Is a 4 day work week effective?

The Ad Tech Blog

Working remotely means you can ping your team at any time. No wonder some are asking for a 4 day work week! Besides, who wouldn’t want a long weekend to catch up on their Netflix binge-watching? Working from home is also associated with freelancing, which means you could pay your team for the hour they worked. So you can save on all the unnecessary downtime costs that come with an office environment, like the occasional water cooler talk or coffee breaks.

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Trending Sources

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Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout

Adweek

Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of.

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MarTech’s event marketing experts to follow

Martech

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.

Marketing 103
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy

Adweek

In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league's marketing plans. In one suite sat some of baseball's most outgoing rising stars--Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston.

Marketing 259
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DT Hub: Go Beyond Connection

Digital Turbine

Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood. But how we connect to our lifeblood has changed. When Apple introduced the App Store it held 500 Apps.

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Belgium’s Data Authority Agrees to Suspend IAB Europe’s Timeline for Rewriting the TCF

VideoWeek

IAB Europe this morning announced that Belgium’s data protection authority, the APD, has suspended its six-month deadline for IAB Europe to rethink its Transparency and Consent Framework, a widely used technical specification for collection and passing user consent through digital advertising supply chains. The announcement means that IAB Europe won’t have to make any immediate changes to the TCF.

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Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool

Adweek

Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism. By connecting the 50th.

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Digimind’s new product combines two AI engines to monitor and analyze social media

Martech

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic.

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Bank Collapse Causes Ripple Effects Across the Digital Advertising Industry

Adweek

Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to define your marketing organization’s rules of engagement

Martech

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They have clear, actionable rules of engagement for how they will and won’t operate.

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The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better

Adweek

From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson's "The Other Mothers" spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it's a different picture behind.

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MiQ Named to Ad Age Best Workplaces 2023 Award

Ad Tech Daily

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK — MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for companies with 200+ […] The post MiQ Named to Ad Age Best Workplaces 2023 Award appeared first on Ad Tech Daily.

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Vice Media’s New Co-CEOs Vow to Stay the Course

Adweek

The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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WPP Acquires F?nom Digital

Ad Tech Daily

LONDON — WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fēnom team brings a proven track record of success paired with deep industry expertise […] The post WPP Acquires Fēnom Digital appeared first on Ad Tech Daily.

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Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards

Adweek

Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform. The gaming hub's latest updated set of rules now defines advertising as any content within its metaverse world designed.

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Coors Light helps calm anxious basketball fans with beer-flavored ice pops

Marketing Dive

The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

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Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’

Adweek

College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool. Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

Ad Tech Daily

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions TORONTO — Roku revealed the results of its third annual Video-on-Demand (VOD) Evolution study, examining Canadian TV streaming behaviours and trends. According to the study, three quarters (76 per cent) of Canadians are TV streamers, and ad-supported TV is on the rise with […] The post More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV appeared first on Ad Tech Daily.

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Magnolia Bakery Takes Flight With Monos for Limited Edition Luggage Collection

Adweek

Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of person to hop on a plane in pursuit of banana pudding, then the brand's newest partnership.

Food 194
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Denny’s serves up AR experience with new menu overhaul

Marketing Dive

Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings.

Food 81
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At SXSW, Brands and Activists Chart a More Sustainable Path Forward

Adweek

Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads

Ad Tech Daily

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice […] The post New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads appeared fir

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‘Mini gold rush’: How ad buyers are handling video podcast inventory

Digiday

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I think that you’re seeing a little mini gold rush here that people are responding to.

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Simple techniques for complex projects

Seth Godin

Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Ship before you run out of time or money. Invest in slack buffers for any critical dependent components.

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Asos enlists Criteo to scale retail media network, support ad sales

Marketing Dive

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Pinterest’s quiet battle for ad dollars is getting louder

Digiday

For years, Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media. With posts that let users “pin” everything from quick dinner ideas to home decor, Pinterest hoped advertisers would also see it as a safe place for their dollars. Some did, many others didn’t. Still, Pinterest persisted with the plan.

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Some Strategy Leaves The Worst Taste In Your Mouth …

Rob Campbell

Somewhere along the line, the strategy discipline went from judging what we did by what it achieved, to what process was followed. I get it, process matters – but as I pointed out a while back , the vast majority of strategic models out there say and do the same thing, just with additional layers of complexity and/or ego huff-puffery. But as much as purposefully making things sound like it’s rocket science is tragic, it’s the one’s that are patronisingly simplistic that a

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ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

Digiday

With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. While March Madness’ appeal is tied to its live audience, brands are using social media and college athletes to reach younger generations on second screens.

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General Motors CMO Deborah Wahl to retire

Marketing Dive

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.