Seth Godin
MARCH 9, 2025
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us now is the choice of what to do about it.
Bhatnaturally
MARCH 9, 2025
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The [.] The post Best ads of the week: Axe, Women’s Aid and more appeared first on Bhatnaturally.
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Seth Godin
MARCH 9, 2025
You have a strategy. Perhaps you didnt even choose it but you have one… and its not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to others that have succeeded and use their tactics. The problem is simple.
Ad Ops Hero
MARCH 9, 2025
Adobe Experience Platform is the most powerful, flexible, and open system on the market for building and managing complete solutions that drive customer experience. Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
MARCH 9, 2025
Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More A little over a month ago, a bombshell report documenting ad tech’s shortcomings in stopping the monetization of child sexual abuse material raised the ire of senior politicians and prompted leading names to tighten up their operations.
AdExchanger
MARCH 9, 2025
What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda. The post Is JBP The New SPO?; Cloudy With A Chance Of Tariffs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 9, 2025
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. Weve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space. For publishers, the promise of curation lies in its […] The post Decoding Curated Deals: How Standardized Reporting Can Bring Transparency appeared first on AdExchanger.
Digiday
MARCH 9, 2025
As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI. Last week, Google debuted an experimental AI Mode for search to let users ask follow-up questions. The feature, powered by the companys new Gemini 2.0 model, will provide answers, real-time information, multimodal answers, and links within AI Overviews.
AdExchanger
MARCH 9, 2025
There are many predictions of what the Federal Trade Commissions priorities will be under its new Republican chairman, Andrew Ferguson. The prevailing point of view is that Ferguson will take a far more business-friendly approach than his predecessor, Lina Khan. In September, for example, a few months before then President-elect Trump announced Ferguson (still a […] The post What To Expect From Trumps New FTC Chair appeared first on AdExchanger.
Digiday
MARCH 9, 2025
Roblox is ramping up its advertising push in 2025 but the platforms creator studios say theyre paying the price. As Roblox has started selling more ads and sponsorship opportunities directly to brands, in-game creator studios argue that the shift is cutting into their own earnings fueling growing frustration over how monetization is being shared. For years, Robloxs creator studios in-game agencies that employ individual creators to build custom-branded worlds or integrate clients brands into
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Digiday
MARCH 9, 2025
Subscribe: Apple Podcasts • Spotify Being a working mother has never been easy but in todays world, the challenges are piling up faster than ever. International Womens Day (March 8) is a moment to celebrate progress but also to confront the realities that women, particularly working mothers, still face every day. Continue reading this article on digiday.com.
Digiday
MARCH 9, 2025
A common story around the world of media agencies notably holding company shops is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of iProspect, that expertise is flowing in the opposite direction, at last in its North American offices. Digiday has learned that North American CEO Liz Rutgersson, who took over in fall 2023, has moved three Dentsu veterans onto her executive leadership team all three of whom bring broader more tradition
Digiday
MARCH 9, 2025
For Austin, Texas-based ad agency GSD&M, throwing a party during SXSW is a must. The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party is a way to participate in the the South by Southwest festival and represent its hometown. What started as backyard concerts in 2009 has morphed into a mini-festival on the Monday night of SXSW, where somewhere between 3,000 and 5,000 attendees will make a stop at the agencys fete.
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