AdExchanger

NOVEMBER 26, 2023

The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. 23andMe is mostly known for its ancestry services, but a new campaign aims to raise awareness about its health services, which can identify potential risks based on genetic […] The post 23andMe Wants To Make CTV Part Of Its DNA appeared first on AdExchanger.

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Cookies 121

Seth Godin

NOVEMBER 26, 2023

Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for certainty keeps letting us down. The shifting of forecasts is evidence that they’re merely forecasts.

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AdExchanger

NOVEMBER 26, 2023

Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – entered the RMN fray. Called […] The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.

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Retail Media 121

Digiday

NOVEMBER 26, 2023

This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. The holiday shopping surge is expected to surpass previous December peak periods, with 50% of spending expected this November alone, according to Proximic , Comscore’s programmatic targeting division.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 26, 2023

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and abundance of public discourse produced by the growth of generative AI tools built on Large Language Models (LLMs). The transformative rise of LLMs is […] The post Beyond Words: Programmatic Advertisers Need More Than Just Large Language Models appeared first on AdExchanger.

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Digiday

NOVEMBER 26, 2023

Although last week was largely overshadowed by all the drama around OpenAI , it was also a big week for some of the startup’s key rivals and partners. Anthropic — another AI startup founded by former OpenAI employees — launched the next version of Claude , a chatbot rivaling ChatGPT. With Claude 2.1, Anthropic added a number of major updates including the power to process more information, adding more API tools and increasing the ability to give accurate and honest answers.

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Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness. To do so, the New Jersey-based company is partnering with some of the biggest names in Hollywood, including Snoop Dogg and the holiday heroine herself Mariah Carey.

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AdExchanger

NOVEMBER 26, 2023

Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly. People are willing to volunteer information about themselves if they know how it’ll be used, if there’s a clear personal benefit and if they trust who they’re sharing it with, […] The post Hungryroot Has An Appetite For AI-Powered Personalization appeared first on AdExchanger.

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Retail Media 104

Rob Campbell

NOVEMBER 26, 2023

So as you know, I was in China recently and when I was flying from Chengdu back to Shanghai, my plane was 5 hours late for takeoff. While that is a pain, what made it worse was it meant we didn’t even take off till nearly midnight. Now the good news for me is I sleep on planes. In fact I sleep better on planes than anywhere else. I’m fast asleep before takeoff and tend to wake up on landing … and that’s what happened to me this time, aided by the late hour.

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Digiday

NOVEMBER 26, 2023

The creators of “Bluey” are hoping to use a new video game to bring the popular children’s cartoon to a wider audience. Nov. 15 marked the release of “Bluey: The Videogame,” the first major console video game based on the popular Australian television show. Instead of simply adapting “Bluey” to a new medium, the game’s creators hope to use it as a marketing channel to expand the “Bluey” empire even further.

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Advertising

More About Advertising

NOVEMBER 26, 2023

The Crown Estate has unveiled a multichannel animated Christmas campaign, introducing the ‘Christmas pigeons’ to highlight its London West End destinations as the most enjoyable places to spend this festive season. Developed in partnership with animation studio Bewilder, the work is based on the insight that Christmas can be challenging for shoppers in search of … The post Crown Estate lights up London with Christmas pigeons first appeared on More About Advertising.

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Digiday

NOVEMBER 26, 2023

Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La semana pasada, los minoristas de lujo informaron de dificultades relacionadas con la desaceleración de la demanda de artículos de alta gama. Neiman Marcus es la última marca de lujo en anunciar la caída de sus ventas. La empresa anunció el miércoles que tanto sus ingresos como su rentabilidad se vieron afectados en el último trimestre.

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