Sun.Jul 07, 2024

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User Consent and Data Privacy

The Ad Tech Blog

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. It provides insights into the challenges faced by the industry and offers practical solutions to enhance user trust and compliance with data protection laws.

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Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It

AdExchanger

Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data. The post Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It appeared first on AdExchanger.

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Blame your tools

Seth Godin

Blame the clients. And blame the conditions. But then, you’re on the hook to get better tools, find better clients and work in better conditions. It’s not convenient, but it’s possible. If it’s not worth the effort, we can simply accept what we’ve chosen and get back to work.

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Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry

AdExchanger

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives. At work, becoming more sustainable can seem particularly daunting. Companies rely on factories and trucks, computers and offices. Becoming less reliant on these things requires capital investment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

Digiday

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to channels like YouTube, influencers and gaming. Interactive agency Razorfish and video ad platform Precise TV in June and July released findings on the Gen Alpha cohort and their parents, diving into some of their social behaviors and media trends challenging stereotypes, as well as the

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Why Vodafone Is Giving Out Grades For Its Creative

AdExchanger

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative is either less important than ever or more important than ever. One way to get a handle on your brand creative is […] The post Why Vodafone Is Giving Out Grades For Its Creative appeared first on AdExchanger.

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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen

AdExchanger

Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season. The post Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen appeared first on AdExchanger.

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It Might Be The Hope That Kills You, But It’s Also What Keeps You Going …

Rob Campbell

For a Monday, a post about misery, tragedy and death feels especially appropriate. You see there’s a show on Netflix called, Sunderland Til’ I Die. It’s about Sunderland Athletic Football Club where over 3 seasons, they follow the fall … and fall … and slight rise of the team and the affect this has on the players, the fans and the community that surrounds them.

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WTF is the difference between ID bridging and ID spoofing?

Digiday

If ID spoofing is the latest villain of the open programmatic market, nefariously trying to siphon ad revenue from advertisers’ pockets, ID bridging is the hero trying to play peacemaker amid cookie deprecation. But the twist in this story is that the hero and the villain are twins separated at birth, operating on the same genetics, but raised on different moral codes.

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Top creative ads of the week: BBC’s Olympic ad, 50 years of Volkswagen Golf and more

Bhatnaturally

“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking through the information & media clutter with creative ads is not easy. Every week, I attempt to share a few such ads which caught my eye. Here are a few ads from the past week [.] The post Top creative ads of the week: BBC’s Olympic ad, 50 years of Volkswagen Golf and more appeared first on Bhatnaturally.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams

Digiday

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. It’s the latest development in EA’s push into advertising, following CEO Andrew Wilson’s statement that ads represented a “ meaningful driver of growth ” for the company during its May 8 Q4 2024 earnings call.

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Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation

Digiday

It’s easy to think of innovation as something big, explosive and sudden, but that isn’t always the case. Whether it’s artificial intelligence or influencer marketing platforms, Jessica Berger, svp of innovation for Publicis Media, finds that testing new technologies is sometimes about building off of existing trends and techniques – while being able to embrace rapid testing and versatility.

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