AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger.

Cookies 131

Cookies Advertising CPM Viewability 131

Seth Godin

MARCH 3, 2024

A manual I recently read listed the “cons” of having a meeting virtually: Limits options for engagement Engagement can be less meaningful At home distractions More difficult to read body language and ensure participants are engaged Technical difficulties can impact the quality of the training To be accurate, every one of these points should have “so far” added.

Marketing 112

Marketing 112

AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It was probably the worst time of the funding market,” Topsort co-founder and CEO Regina Ye told AdExchanger. […] The post Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year appeared first on AdExchanger.

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Cookies Marketing Retail Ad Tech 108

Bhatnaturally

MARCH 3, 2024

Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the intended consumer is the first and most important task of any ad. Parameters and metrics kick in later. Herewith a few ads which caught my attention this past week or so. Urban Company: Chhoti Soch [.] The post Urban Company, ICC T20 World Cup and more: top creative ads of the week appeared first on Bhatnaturally.

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Advertising 106

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

MARCH 3, 2024

When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the topic arose, the focus, he noticed, was on the devices being used or the creative – not ad selection. But ad selection is a complex and carbon-hungry process. According to Scope3, which measures emissions in […] The post Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain appeared first on AdExchanger.

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Advertising 83

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years.

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Cookies Marketing Banner Display Advertising 87

Digiday

MARCH 3, 2024

With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow. The influencer space has gotten more crowded in just a few years, which has resulted in brand expenditure spread across more influencers and reduced each’s share of dollars.

Marketing 84

Marketing Media Agency 84

AdvertiseMint

MARCH 3, 2024

Do you know how to optimize your ads using Facebook ad testing? With Facebook ad testing, optimizing your ad campaigns is more achievable than ever. By systematically experimenting with different ad elements, you can refine your approach and maximize your campaign’s impact. This blog post will discuss how you can test Facebook ads to drive better results for your business.

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A/B Testing Click Through Rate CPC Audience 52

Digiday

MARCH 3, 2024

It’s a tough time to be a chief technology officer in ad tech. They’re stuck between a rock and a hard place. Do they splurge millions on developing tech for Google’s cookie alternatives, gambling on regulatory approval? Or do they stick to their guns, risking being left in the dust by a potential industry-wide shift? Continue reading this article on digiday.com.

Cookies 74

Cookies Ad Tech Media Marketing 74

Rob Campbell

MARCH 3, 2024

Hello. I’m back. And yes, I know you think my trip was basically a paid holiday – but I was actually working. I know you don’t believe it, but that’s your issue not mine … ha. Talking of issues not of your own making, a mate recently sent me this: For those of you who don’t know who Chris Luxon is, he’s the NZ Prime Minister.

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Digiday

MARCH 3, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Brands and retailers have almost no choice but to be on both Facebook and Instagram in today’s social media landscape. But that doesn’t mean they have to spend the same amount on the Meta-owned sibling platforms. This is a member-exclusive article from Digiday.

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Retail Media Marketing 72

Digiday

MARCH 3, 2024

OpenAI and other companies in the generative AI space continue to develop and debut innovations at a rapid pace. But all that AI fervor is also generating another bevy of legal battles. The creator of ChatGPT was hit with several new lawsuits alleging copyright infringement and other concerns, with others accusing the company of putting profit over purpose.

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Media Marketing 58

Digiday

MARCH 3, 2024

OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs. The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.

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Media Marketing 53