Adweek
DECEMBER 27, 2023
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls. It's a match made in partnership.
Martech
DECEMBER 27, 2023
Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.
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Adweek
DECEMBER 27, 2023
Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of comedy brands.
Martech
DECEMBER 27, 2023
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 27, 2023
When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting. Trust me, I get it. Who wouldn't want to hire someone who has been in the game for years?
AdExchanger
DECEMBER 27, 2023
Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Question is: Did advertisers and ad tech companies use the extra time they had thanks to […] The post If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.
Spoton Digital Media
DECEMBER 27, 2023
Hey there, marketing warriors! Let's face it, the battlefield we navigate can feel like a whirlwind of ever-changing trends, relentless competition, and ever-present pressure to outperform. But even amid this marketing maelstrom, there's a secret weapon we all possess: our own creative fire. And you, as a leader, hold the torch. You're the one who can illuminate the path, fan the flames of inspiration, and lead your team to conquer every marketing mountain.
AdExchanger
DECEMBER 27, 2023
At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish an original comic inspired by trends in the online advertising industry. Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […] The post AdExchanger’s Most Popular Comics Of 2023 appeared first on AdExchanger.
Martech
DECEMBER 27, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.
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Exchange Wire
DECEMBER 27, 2023
It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [.] The post Predictions 2024: Economy appeared first on ExchangeWire.com.
Digiday
DECEMBER 27, 2023
In a volatile advertising market, publishers’ sales teams need to be nimble, innovative and ambitious to keep RFP win rates up and ultimately keep ad revenue coming in the door. And given how fierce the competition has grown for brand deals, the old methods for selling media may be too antiquated to keep up with the demands of advertisers and agencies.
Ad Monsters
DECEMBER 27, 2023
Brands across every industry are still learning to create a space that adheres to diversity, equity, and inclusion. While some made it a part of their company goals to work towards DEI, others in the advertising industry are noticing that the era of diversity is not what it once was. Despite this, here at AdMonsters, we are working towards recognizing DEI by hearing from the diverse voices in our industry.
Digiday
DECEMBER 27, 2023
At this point, creators and influencers have gone from a nicety to a budget line item for marketers, booming the creator economy to become a multi-billion dollar industry. For the last few years, platforms like YouTube, TikTok, Instagram and even Snapchat have rolled out the red carpet to creators by way of creator programs, funds and other ad revenue sharing opportunities.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 27, 2023
Mother is our 2023 Agency of the Year and its campaign for the many faces of Uber arguably the standout. There was an epic with Robert De Niro and some charming vignettes for Uber Trains. This little number for Uber Reserve is also noteworthy: 30 seconds of yet another spin on ‘Four Weddings’ type hapless … The post MAA Ads of the Year – Uber Reserve from Mother first appeared on More About Advertising.
Digiday
DECEMBER 27, 2023
The streaming war has given way to the short-form fight. Three years after TikTok’s popularity triggered Instagram and YouTube to follow suit with Reels and Shorts respectively, the three short-form vertical video platforms — plus the format’s pioneer, Snapchat — continue to duke it out for audiences’ attentions and creators’ content. All four platforms enjoy a level of popularity among audiences and creators.
Digiday
DECEMBER 27, 2023
La publicidad de juegos aún está en sus inicios, y algunas marcas siguen mostrándose escépticas a la hora de gastar más en este tipo de contenidos. De cara a 2024, convencer a los profesionales del marketing para que gasten con más confianza en juegos será clave para el éxito de las empresas del sector. Tras una explosión de la actividad mundial de los juegos durante la pandemia de COVID-19, los juegos volvieron a bajar un poco en 2023, pero ahora están firmemente establecidos como uno de los ca
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