Adweek

JANUARY 14, 2024

Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with.

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Agency Advertising Marketing 265

Seth Godin

JANUARY 14, 2024

“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we need to do to have sufficient skill, insight and reputation to be able to offer someone else a chance to reach their goals?

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AdExchanger

JANUARY 14, 2024

Wishing you a meaningful Martin Luther King Jr. Day! A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This comic first ran in July 2022. The post Comic: Time To Do Better appeared first on AdExchanger.

Advertising 108

Advertising 108

Digiday

JANUARY 14, 2024

While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. “There isn’t a marketer in the world that hasn’t seen a compelling AI demo at CES,” said Henry Cowling, chief innovation officer of Media.Monks, “but we’re in a moment when marketers have to show the receipts — as the commercial model of the advertis

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Agency Media Electronics Marketing 79

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Bhatnaturally

JANUARY 14, 2024

Every week, I attempt to share top creative ads – the ones which managed to break through clutter, be noticed and leave an impact. Occasionally, I opine on trends relevant to the ad industry such as moment marketing, controversies on social media and so on. Here are a few recent creative ads which I loved: [.] The post Mega list of 17 top creative ads of the week: Deutsche Depressionshilfe, Apple Vision Pro and more appeared first on Bhatnaturally.

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Media Marketing Advertising 72

Digiday

JANUARY 14, 2024

Three years ago, advertising agencies committed to spending a certain percentage of their media budgets with minority-owned publishers to help get more dollars flowing to historically under-funded businesses. But to access those budgets, agencies are pushing Black-owned media companies to prove that they are non-white owned, according to conversations with four media execs.

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Conversion Agency Media Advertising 77

Digiday

JANUARY 14, 2024

After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course to pull support for third-party cookies by the end of the year. However, many out there still need to be convinced the eventual implementation still won’t run past the Dec. 31, 2024 deadline. Ergo, it’s worth clarifying a few facts on the current state of play.

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Cookies Media Marketing 76

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? As one of the most popular social media platforms, Facebook provides an excellent opportunity for businesses to connect with their target audience. The fastest way to reach your target audience on the platform is by investing in Facebook ads. If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency.

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Agency Click Through Rate Audience Brand Awareness 52

Digiday

JANUARY 14, 2024

As independent agency Exverus Media turned 10 this month, its president Bill Durrant reflected on growth of the Los Angeles-based media shop — and how the industry has evolved over the course of the agency’s decade of business. Now with more than 40 employees, Exverus has developed into a $10 million agency that’s generated 145% growth over the last three years.

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Agency Cookies Media Marketing 62

Digiday

JANUARY 14, 2024

With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. Unsurprisingly in Las Vegas last week, AI was inarguably one of the hot topics. Major brands and startups alike spent the week touting new AI chatbots for everything from cars and bikes to smart TVs and personal devices.

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Marketing Media 76

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