Adweek

MAY 11, 2025

One big reason this happens is the knee-jerk dismissal of media planning as boring.

Media 262

Media Marketing Advertising 262

Seth Godin

MAY 11, 2025

…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the joke, who want to go where you’re going–is far more reliable.

Marketing 100

Marketing 100

Adweek

MAY 11, 2025

The largest share of money now goes to paid media.

Marketing 298

Marketing Media 298

Digiday

MAY 11, 2025

Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users increase in attention and brand recall when participating in branded immersive experiences on Roblox.

Advertising 82

Advertising Media Marketing 82

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 11, 2025

Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.

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Digiday

MAY 11, 2025

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming with YouTube pushing itself right into the middle of proceedings. Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the more investment-flexible, cost-efficient and consumer-friendly digital video environment showcased all last week?

Video Ads 70

Video Ads Media 70

Digiday

MAY 11, 2025

For all the hubbub around Googles return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency among CTV ad tech vendors.

Marketing 65

Marketing Cookies Ad Tech Agency 65

Rob Campbell

MAY 11, 2025

I’m turning 55 this year. WHAT THE ACTUAL F**K? How the hell did that happen? The good news is that while I may look it, I don’t act it. I’m not saying that, I was told it. By managers of Rock Stars who said, ‘I was immune from maturity’ And while they probably meant it as an insult, I took it as a compliment. I’m sad like that.

Marketing 64

Marketing 64

Digiday

MAY 11, 2025

Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts season draws marketers, media buyers and execs from across the U.S. to Manhattan for glitzy broadcaster presentations, the occasional celeb turn and tough talks on media inventory.

Media 62

Media Marketing 62

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? Will systematic experimentation with your website elements deliver meaningful returns, or is it just another marketing buzzword promising more than it produces?

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

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Advertising

Relevant-Digital

MAY 11, 2025

The efficiency of the digital advertising market does not depend solely on advertisers' optimisations. Publishers must also actively participate in how their ad inventory is distributed and monetised. Demand Path Optimisation (DPO) is precisely that: the publisher examines their supply chain, makes conscious decisions, and influences the routes and conditions under which their inventory meets demand.

Ad Inventory 52

Ad Inventory Advertising Marketing 52

More About Advertising

MAY 11, 2025

Youve got more chance winning an Oscar (0.3%) than winning a Grand Prix at Cannes (0.07%). The odds are incredibly stacked against you. To stand any chance of winning your work has to hit harder than Will Smith at the 94thAcademy Awards. Top Tips for Cannes (with a note for film buffs) KFC … The post Leagas Delaneys Jay Phillips and Neil Clarke: our Top Tips for Cannes first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Single Grain

MAY 11, 2025

Let’s start with an eye-opening reality check: the average e-commerce website converts just 2.1% of visitors into customers. That means that for every 100 people visiting your site, nearly 98 leave without completing their desired action. If you’re experiencing conversion challenges, you’re certainly not alonebut the amount of sales you’re missing is substantial.

Conversion Rate 52

Conversion Rate Conversion Shipping Audience 52

Digiday

MAY 11, 2025

The Trade Desk is at a crossroads. Companies dont make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved its far from faltering. Digiday listened in on the companys earnings call and spoke with clients, partners and industry insiders to get a read on whats next for better or worse.

Ad Tech 67

Ad Tech Agency Advertising Media 67

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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