Adweek
FEBRUARY 6, 2024
Uber Eats' Super Bowl 58 ad mashes together celebrities including Jennifer Aniston and David Schwimmer, David and Victoria Beckham, and halftime performer Usher, all of whom forget key parts of their identities. The brand's fourth consecutive Big Game commercial, created by agency Special Group, will air during the third quarter just after the halftime show.
AdExchanger
FEBRUARY 6, 2024
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a list sold to the cremation company by […] The post What Do We Say to Emily?
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Adweek
FEBRUARY 6, 2024
In 1967, a sketchy tabloid called The National Spotlite ran a story that Walt Disney, who'd died the previous year, had arranged for his body to be kept in cryonic stasis. The story wasn't true--but it wasn't entirely farfetched, either. In the late 1960s and well into the following decade, sufferers of incurable illnesses pinned.
AdExchanger
FEBRUARY 6, 2024
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […] The post IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 6, 2024
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with Crohn's disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals--common ways independent filmmakers bootstrap productions. Mari and Sima stumbled upon a windfall when they signed a.
AdExchanger
FEBRUARY 6, 2024
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […] The post Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 6, 2024
Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes beyond reach and frequency, said Matt McDonald, Google's global head of connected TV and streaming. The post Google On Why New CTV Ad Formats Are Easier Said Than Done appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2024
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces.
Martech
FEBRUARY 6, 2024
Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands.
Adweek
FEBRUARY 6, 2024
Quick-service restaurant giant McDonald's's is on a mission in France to improve its menu to the point where its burgers are so irresistible that people chase their customers to try them. Created by TBWAParis, the 70-second campaign ad named "Chase" features customers chowing down on one of the burgers, including a cop and a hospital.
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More About Advertising
FEBRUARY 6, 2024
Pet insurance is big business these days (an increasingly expensive one pet owners will tell you) and Petplan, owned by insurance giant Allianz, is a big player. For many, pets seem more important than people and indie agency Now riffs on this in a big new integrated campaign. Just 30 seconds here, also featuring celebrity … The post Now brings human touch to Petplan first appeared on More About Advertising.
Adweek
FEBRUARY 6, 2024
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers' are relaxing their commitments to equity. Other studies back that up. Only 18% of respondents to a MediaLink survey marked diversity, equity and inclusion and environmental.
Martech
FEBRUARY 6, 2024
Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That was around mid-March 2020.
Adweek
FEBRUARY 6, 2024
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service restaurant giant, "Send Your Kitchen on Vacation," promotes the various ways customers can pick up food from McDonald's. The ad features.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 6, 2024
Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some brands, like Ally Financial, are incorporating AI into their daily operations and workflows, including to support real marketing use cases. Last year, Ally launched a proprietary cloud-based generative AI platform, built internally using Microsoft Azure’s […] The post Inside Ally Financial’s Big Bet On Generative AI appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2024
Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. this year. As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric TDX, the company.
Martech
FEBRUARY 6, 2024
This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers.
Adweek
FEBRUARY 6, 2024
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand's narrative, instead of their at times controversial spokescandies. The campaign, designed with help from long-standing agency partner BBDO, focuses on throwing a bone to those who didn't win big, specifically.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 6, 2024
Social media is supposed to be a place where everyone can communicate freely should they wish – what’s not to like? Sadly it hasn’t quite turned out that way. Every time you see a social media site mentioned it’s because something has misfired: trolling, self-harm, online hatred (even rugby refs are giving up the ghost … The post DeCourcy’s Snapchat lays down a challenge to social media rivals first appeared on More About Advertising.
Adweek
FEBRUARY 6, 2024
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this year, PepsiCo announced that Mountain Dew Baja Blast--a favorite of Chalupa-stockpiling, Nacho Fry-chasing, Crunchwrap-decimating Taco Bell patrons for the past two.
More About Advertising
FEBRUARY 6, 2024
There’s a pattern of Super Bowl ads riffing on a celebrity’s celebrity, which is maybe OK if that’s all they are (like a Beckham) but not so great when the reason for the celebrity is that they’re a famous actor. So why not get them to act? Christopher Walken is one such and here he … The post Christopher Walken’s Super Bowl star turn needs more fuel first appeared on More About Advertising.
Adweek
FEBRUARY 6, 2024
Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin' ad released during this year's awards that teases a likely Super Bowl campaign builds on that meme as the actor, director and brand ambassador decides to become a pop star himself. Exaggerating.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 6, 2024
FCB chair Susan Credle (below) has become the Interpublic network’s first “creative advisor,” charged with “advancing the culture of creativity at IPG, ensuring it is central in all the network’s work for brands…notably, infusing creative perspectives into emerging offerings such as commerce and marketing technology solutions and generative AI and systemized creative at scale.” Which … The post Susan Credle takes creative reins at Interpublic first appea
Adweek
FEBRUARY 6, 2024
As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK's annual.
Seth Godin
FEBRUARY 6, 2024
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus economics no longer work. Doctors discovered that a solo practice made it hard to care for patients seven days a week, not to mention the benefits of sharing overhead with a few other professionals.
Adweek
FEBRUARY 6, 2024
After a tumultuous year, Bud Light is attempting to win over fans with a playful Super Bowl 58 ad featuring a genie who grants party wishes. As the Official Beer Sponsor of the NFL, the Anheuser-Busch brand's campaign for the league's biggest weekend unites the magical character with a host of sports and music stars.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
FEBRUARY 6, 2024
The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? This article provides a framework for making this transition successfully.
Adweek
FEBRUARY 6, 2024
The Grammys numbers are in, and it's music to CBS' ears. Despite linear TV trending down almost across the board outside of sports, CBS' defied the numbers once again with Sunday's broadcast of the 2024 Grammys. Viewership was up 34% from last year on the night, averaging 16.9 million viewers, the largest Grammys audience since.
AdExchanger
FEBRUARY 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […] The post YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2024
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino's, Audi, Total by Verizon, and T-Mobile have all announced Spanish-language spots.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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