Adweek
JULY 17, 2023
A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women's World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled "The Compil des Bleues" spotlights the on-field skills of the French.
Ad Rants
JULY 17, 2023
In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively. However, with great power comes great responsibility. This article will explore the significance of ethics in advertising, specifically in PPC management services.
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Adweek
JULY 17, 2023
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for.
AdExchanger
JULY 17, 2023
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check. The post The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 17, 2023
As momentum grows behind women's sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women's World Cup. The campaign, titled "What the Football" and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former.
AdExchanger
JULY 17, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
JULY 17, 2023
Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. And on Wednesday Topics API, one of the most relevant Sandbox tools for the advertising world, started rolling out to users broadly via the release of version 1
Adweek
JULY 17, 2023
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize when we're all too busy trying to catch up on whatever-core. Thanks, relentless scrolling, for eviscerating society's attention.
Exchange Wire
JULY 17, 2023
the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [.] The post Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave appeared first on ExchangeWire.com.
Adweek
JULY 17, 2023
As the 37th U.S. president, Richard Nixon's checkered term in office includes secret wiretaps, bungled break-ins and resignation under a cloud, just ahead of impeachment. But to the modern cannabis industry, "Tricky Dick's" lasting legacy is the Controlled Substances Act of 1970, which outlawed weed and effectively spawned the destructive, decades-long war on drugs.
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Martech
JULY 17, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.
Adweek
JULY 17, 2023
The nonprofit Center for Intimacy Justice filed a complaint with the Federal Trade Commission against Meta, accusing the social giant of systemically rejecting advertisements and information from women's sexual health brands. These rejections lead to suspended accounts, diluted brand messaging and missed marketing opportunities. The organization, which filed the complaint in March but is announcing.
PubMatic
JULY 17, 2023
As businesses worldwide continue to adapt to new realities, PubMatic has embraced the future of work, combining the best of remote work and in-person collaboration to drive innovation, productivity, and employee well-being. PubMatic has grown our engineering team in Pune, supporting a focus on developing cutting-edge technology and an exceptional talent pool.
Adweek
JULY 17, 2023
Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by Emmy-winning former ESPN personality Katie Nolan and U.S. Women's National Team and NWSL Gotham FC star Midge Purce, debuting July 20.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 17, 2023
Roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted The post If There’s Anything Certain In Life, It’s That Schrems III Is Coming appeared first on AdExchanger.
Adweek
JULY 17, 2023
With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd Dimension, which celebrates the streamer's vast library of adult animation by giving attendees an immersive cartoon world of their own. "As the clear favorite streaming destination.
PubMatic
JULY 17, 2023
Introduction PubMatic handles 516 billion daily impressions, and maintaining a large infrastructure can pose challenges. The ad tech industry is rapidly evolving, and we are committed to remaining ahead of the trends impacting our industry. We are continuously innovating, which requires effective automation testing of our owned and operated cloud infrastructure to ensure stable software performance and that project goals are met on time.
Adweek
JULY 17, 2023
After years of talk about the power of artificial intelligence, it was the sudden impact of generative AI earlier this year that got the global marketing community to sit up and take notice. The conversations have ranged from work efficiencies to existential crises, and everything in between. On the final day of the 2023 Cannes.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 17, 2023
It looks like a montage of the best-known French footballers of our time, as we see MBappe and Griezmann performing skilful moves that send the crowds wild. But it turns out that the male players’ heads have been digitally imposed onto the bodies of two of France’s top female players, Delphine Cascarino and Sakina Karchaoui. … The post Deep fake, deep impact: Orange and Marcel go viral with women’s football first appeared on More About Advertising.
Adweek
JULY 17, 2023
Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends.
Seth Godin
JULY 17, 2023
Everyone is entitled to their own taste. But this isn’t the helpful answer to the question, “is this good?” Whether it suits your taste might be irrelevant. “It doesn’t resonate with me” is not the same as “No one will like this.” The professional understands that they need empathy to do their job. You don’t have to be a toddler to work at Fisher Price, and you don’t have to be a cancer survivor to be an oncologist.
Adweek
JULY 17, 2023
One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 17, 2023
Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down. This is a member-exclusive article from Digiday.
Adweek
JULY 17, 2023
There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over from Vimeo, where she's served as CEO since 2017. Previously she was the general manager and head.
Digiday
JULY 17, 2023
Time is nearly doubling the number of events on its calendar this year — increasing from 10 in 2022 to 18 in 2023 — and is expecting to grow event-based revenue by 55% year over year in the process. The event count increase is due to a renewed focus around selling custom activations, which account for all eight of the new events in 2023. Time has four live custom events for brands scheduled to kick off in August this year, and another four are being finalized.
Adweek
JULY 17, 2023
Before Jodie Sweetin uttered her "how rude" catch phrase on Full House, she was shoveling shrimp into her mouth in a commercial for Sizzler. Over 35 years after Sweetin made her acting debut in the ad for the family steakhouse, she returns in a new campaign for the regional restaurant. In "Still as Great as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 17, 2023
Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices. On Monday, the Norwegian Data Protection Authority (Datatilsynet) said it will require Meta to stop behavioral advertising on Facebook and Instagram in the country for the next three months unless users give consent.
Adweek
JULY 17, 2023
On this week's episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder wellbeing. We delve into the importance of a brand's consciousness and how it relates to consumer identity.
Digiday
JULY 17, 2023
The news on Monday that Gravity Global is acquiring the rest of 9th Wonder threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations. Thanks to a combination of digital transformation breaking down silos that separated business from personal and a pandemic-induced blurring of lines between work and the rest of life — add in a sprinkle of business need brought on by supply chain shortages too — and it’s clear B2B agency is n
AdvertiseMint
JULY 17, 2023
Do you want to find the best TikTok fitness influencers? TikTok fitness influencers are offering great tips and fitness advice in a refreshing way. Thanks to TikTok’s creative content creators, getting into shape has never been more fun. In this blog post, we will introduce you to the top 20 TikTok fitness influencers. Be ready to get fit and have some fun!
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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