Digiday
MAY 25, 2025
The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ives design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone.
Seth Godin
MAY 25, 2025
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a mass audience.
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Digiday
MAY 25, 2025
Over the past two years, clipping has quietly become a staple in some advertisers media mix. The term clipping refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original contents audience or promote a brand. Originally, the technique was championed by larger content creators, who paid other creators to share their clips.
Rob Campbell
MAY 25, 2025
I know, I know … the pic above does sound awfully like the announcement of a terrible TV show. Think Jerry Springer meets Fear Factor. But no … even FOX News aren’t stupid enough to green light that. What it is my attempt to invite any planner or senior planner in NZ to have a coffee. With me. Now I appreciate that just a few days ago, I wrote a post about ‘prioritizing my priorities’ and so this may sound contradictory – but as I wrote at the time – it&
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
MAY 25, 2025
Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners for incrementality , a metric beyond return on ad spend (ROAS) to determine if the RMN media buys are paying off. That includes RMN partners like Lowe’s Media Network.
Digiday
MAY 25, 2025
In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of unique or proprietary solutions, does a personal touch or the offer of being a partner media agency matter anymore? The agency holding companies embrace that complexity and offer their road maps to massive multinational corporations to help wend their way across the landscape, but its hard to say theyre a partner to anyone but their own
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