Adweek
JULY 19, 2022
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the Reels tab and Stories, making it easier for brands to be discovered by Instagrammers. In order to be eligible for boosting, Reels must be shorter than 60 seconds and be filmed in a 9:16 aspect.
The Ad Tech Blog
JULY 19, 2022
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel -or any other tracking tool- will report the same values.
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Adweek
JULY 19, 2022
In its 105th year of operation, Grey Group continues the transformation of its C-Suite, naming Laura Maness the agency's global CEO. Maness joins from Havas, where she led the agency as the New York CEO, and previously held U.S. chief growth officer and managing director of Chicago roles at the agency. She becomes just the.
AdExchanger
JULY 19, 2022
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: Continue reading » The post Back To The Future: An Oral History Of Microsoft & Advertising a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 19, 2022
Twitter asked Chancellor Kathaleen St. Jude McCormick, chief judge of the Delaware Chancery Court, for a four-day trial in September in its bid to force Elon Musk to go through with his $44 billion acquisition of the company. Musk asked for a 10-day trial next February. McCormick's ruling fell somewhere in the middle. The judge.
Marketing Dive
JULY 19, 2022
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 19, 2022
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
Adweek
JULY 19, 2022
Snapchat's Snap Map is rubbing off on Instagram, as the Meta-owned photo- and video-sharing platform unveiled an updated map experience Tuesday with much of the same functionality available on its counterpart.
Martech
JULY 19, 2022
Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And a robust ecosystem of app integrations enables marketers to make sure that work management includes important marketing functions and customer data.
Adweek
JULY 19, 2022
Earlier this year, Samsung faced backlash for a "tone deaf" ad that depicted a woman running alone through the dark streets of London. The 1-minute video followed a series of high-profile murders in the U.K., with critics saying it didn't reflect the dangers faced by women. "Night Owls" by Ogilvy New York shows a young.
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Marketing Dive
JULY 19, 2022
The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.
Adweek
JULY 19, 2022
"Shrinkflation," or the perception that the size or quantify of offerings has decreased while the price remains the same or goes up, found its way into reviews on Yelp for the first time during the second quarter of 2022. The business directory and crowdsourced review forum released its Yelp Economic Average report for the period.
AdExchanger
JULY 19, 2022
Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the two million subscriber loss it was expecting. To be fair, Netflix still saw 9% revenue. Continue reading » The post Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads appeared first on AdExchanger.
Adweek
JULY 19, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Ramona Ortega, a serial entrepreneur with professional experience that spans journalism, the nonprofit world, corporate law and financial planning. Today she is a leading figure in diversifying the financial services industry, and her life journey is one of hard work, resilience.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
JULY 19, 2022
Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [.]. The post DOOH: advertising’s big opportunity? appeared first on ExchangeWire.com.
Adweek
JULY 19, 2022
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research. Irrelevant culprits include inaccurate promotional emails or recommendations unrelated to prior purchases.
VideoWeek
JULY 19, 2022
YouTube has today announced a new partnership with ecommerce company Shopify to launch YouTube Shopping. YouTube Shopping will allow all merchants who are signed up with Shopify to sell their products on YouTube through live streams, videos, and a store tab. Shopify essentially allows merchants to create a storefront which can then be run as a standalone site, and can also be embedded into partnered platforms – with these integrations generally tailored to each platform in terms of how pro
Adweek
JULY 19, 2022
Netflix just lost almost a million subscribers--but the number was only half of what it had expected. The world's largest streaming service reported 220.67 million global subscribers in the second quarter. While that's a loss of nearly 1 million--specifically 970,000, the streamer's biggest subscriber drop ever--it's far better than the 2 million dip the company.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JULY 19, 2022
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
Adweek
JULY 19, 2022
Google announced changes to its political content policy ads for audio and video. The changes have different requirements for ads based on region. Some, including the U.S, U.K, India, Australia and Israel, have additional requirements. Top line The updated policy, for most ad formats, mandates a disclosure called "Paid for by.
AdExchanger
JULY 19, 2022
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital.
Adweek
JULY 19, 2022
Twitch kicked off a closed beta of new built-in fundraising tool Twitch Charity, which enables creators to set up and hosts streams for charity with just a few clicks. The platform explained in a blog post, "The hassles of running a charity stream--tracking donations, converting subscribers and Bits, managing multiple programs and applications at once--are.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JULY 19, 2022
It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. Join experts from Adobe and learn how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.
Adweek
JULY 19, 2022
Building a brand is about the impact and influence it has on its audience. But how do you keep that brand relevant to its audience over time? On the latest episode of The Speed of Culture podcast, Rich Antoniello, founder and former CEO of Complex Networks, joins host Matt Briton to discuss the rise of.
AdExchanger
JULY 19, 2022
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can.
Adweek
JULY 19, 2022
To truly address the climate crisis, carbon emissions reduction is required across all industries--including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.
Adweek
JULY 19, 2022
The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U.S. The lawsuit--now admitted by the General Court of the European Union (EGC)--alleges the use of Amazon Web Services, the use of Facebook login on a Commission.
Martech
JULY 19, 2022
AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s CX capabilities. Last month, the company was acquired by an investor group for approximately $10.2 billion.
Adweek
JULY 19, 2022
Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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