Adweek
MARCH 23, 2025
Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.
Digiday
MARCH 23, 2025
Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday. With the ongoing use of generative artificial intelligence in content creation and influencer marketing raising legal and practical considerations for marketers and creators, execs say they are hearing from more clients over the past year to adjust creator contracts to mitigate brand safety risks, copyright infringement and oth
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Adweek
MARCH 23, 2025
Billy Vasillidis is shifting to a chairman role at R&R Partners and ceding the CEO chair to current president Michon Martin.
Seth Godin
MARCH 23, 2025
A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they want, and that’s what they want. We get to choose who we’re here for.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
MARCH 23, 2025
Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands. The post AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail appeared first on AdExchanger.
Digiday
MARCH 23, 2025
Social as an audience driver is back. Thats what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral traffic to its site on a single day in five years. Newsweek’s social referrals from all platforms are up almost 10 times compared to the average day in March last year, Awtry said.
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Digiday
MARCH 23, 2025
Theres nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party cookies in its Chrome browser. The tech giants scheme provoked the ad tech industry to develop dozens of potential successors to the cookie, from ID5 to The Trade Desks Unified ID 2.0 to Liveramps RampID.
AdExchanger
MARCH 23, 2025
In much the same way as Google decided not to kill off third-party cookies in Chrome, the companys recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […] The post Googles Fingerprinting Update Might Trigger The Next Battle For Digital Privacy appeared first on AdExchanger.
Digiday
MARCH 23, 2025
It always helps to know youre not alone in the challenges that you face professionally, personally or otherwise. Which is why, at Digidays numerous summits over the course of the year, our Town Halls are immensely popular with attendees. So it was with the recent Digiday Media Buying Summit, held in Nashville March 12-14, where two Town Halls for agencies only and held under Chatham House rules, which allow attendees to speak freely without being identified but allows Digiday to use their thou
Rob Campbell
MARCH 23, 2025
For some reason, this week is a bunch of posts about professional life. I get it, I have absolutely no right to write about that in any way or form. But since when has that ever stopped me? Anyway, the next few days may have some use for anyone wanting a career – be it in a company or on their own. I don’t write it because I have all the answers, but more because I’ve experienced a lot of the problems.
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Digiday
MARCH 23, 2025
As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founders, the platform isnt just invested in keeping creators on its turf its rooting for their success beyond it. We’re trying to build a new economic engine culture, Substack co-founder and chief writing officer Hamish McKenzie told Digiday.
Digiday
MARCH 23, 2025
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were a way to address the issue? Better yet OK, you can see where were going with this. There is a solution for the frequency management issue: Its called the Ad Creative ID Framework; its from IAB Tech Lab; it provides a system for unique identifiers to be attached to ads so that advertisers, ad tech in
Digiday
MARCH 23, 2025
By now, publishers skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the nagging sense that someone else is getting rich off their inventory. But justified cynicism doesnt pay the bills. Related Insights WTF Series WTF is ad tech curation? Read More So rather than rehash familiar frustrations, what follows is about something more pragmatic: how publishers are learning to work the curation game without buying into it, making peace
Digiday
MARCH 23, 2025
Subscribe: Apple Podcasts • Spotify Returning to work after maternity leave should be a transition, not a battle but for many women, its anything but smooth. In this episode of our limited edition podcast Moms at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments. From being sidelined or laid off to facing subtle (and not-so-subtle) biases, many mothers find that their roles have changed not because of their abi
Advertiser: ZoomInfo
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