AdExchanger

DECEMBER 3, 2023

Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss, regulatory scrutiny, platform privacy changes and negative consumer sentiment. (As a side note, whenever I try to explain the industry I write […] The post This Startup Collects Mobile User Data – But Doesn’t Share It With Anyone appeared first on AdExchanger.

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Ad Tech Advertising 119

Seth Godin

DECEMBER 3, 2023

Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path forward. That’s because the truth doesn’t vary based on whether or not others choose to acknowledge it.

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AdExchanger

DECEMBER 3, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing emissary to DTC brands, left the big G earlier this year and has been chronicling his experience as an ecommerce dropshipper. Essentially, he’s gone from consulting with advertisers to showing how he uses automated tools […] The post Filling The Black Friday Sales Funnel; Traffic-Starved News Pubs Run To Reddit appeared first on AdExchanger.

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Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

DECEMBER 3, 2023

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never been more valuable – or scarce. The world that prompted psychologist, economist, and Nobel Laureate Herbert A. Simon to coin the term “attention economy” in 1971 […] The post The Attention Dichotomy: How To Distinguish Good Attention From Bad appeared first on AdExchanger.

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Digiday

DECEMBER 3, 2023

All the AI hype has made its way into the app stores. Last week, Apple and Google unveiled their lists for the best apps of 2023, both of which showcased a range of AI-powered apps. Although Apple didn’t include any in its main list, it curated a separate list featuring generative AI apps including ChatGPT, Canva and Picsart. Other apps — including Pinterest, Craft, Artifact and Sololearn — were also featured for their AI integrations.

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Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

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More About Advertising

DECEMBER 3, 2023

Smirnoff vodka is still thinking about the plague of loneliness triggered by the pandemic, so the new campaign’s message is all about how life is like a cocktail – better when mixed together. There’s a lot of chat about “we do we,” “new brand platforms,” diversity & inclusion partnerships etc, but the end product is … The post ‘Mix it up’ message from Smirnoff gets recipe right first appeared on More About Advertising.

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Digiday

DECEMBER 3, 2023

The 2019 series “ Valley of the Boom ” portrays the heady days of the mid-to-late 1990s, an era that bore witness to the creation of “the internet economy” as technologies such as ISPs (like AOL) or web browsers (Mosaic, Internet Explorer by Microsoft and sworn foe Netscape) took the world by storm. Meanwhile, in more niche areas of this economy, there were other notable industry firsts emerging.

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AdvertiseMint

DECEMBER 3, 2023

Would you like to know the best times to post on TikTok in 2024? TikTok users create and share short-form TikTok videos on a wide range of topics. You must know the best times to post on TikTok to increase your chances of reaching a larger target audience. This guide will explore the best time to post on TikTok for maximum engagement. What are the Best Times to Post on TikTok for Maximum Engagement?

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Audience Agency Advertising 40

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Advertising

Digiday

DECEMBER 3, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Few would argue Brian O’Kelley’s right to claim the title of being one of the godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades. During this time, O’Kelley has helped build two of the most notable independent ad tech companies that later sold to the biggest names in telecoms and internet history, and now at the helm of Scope3, he aims to decarbonize

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Ad Tech Media Marketing 70

Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. The.

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Marketing 225

Digiday

DECEMBER 3, 2023

IPG’s Mediabrands unit underwent another round of layoffs within its UM and Magna units last week, Digiday has learned — but among them are evp and svp level staffers whose roles were not directly connected to revenue generation. It’s the latest in several small waves of layoffs conducted across Mediabrands’ various media agencies (mostly UM) in recent months, on top of several high-level executive departures that have also had an impact on operations there.

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Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created.

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Marketing 214

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

DECEMBER 3, 2023

Even with more than 20 agencies and 3,000 employees under its umbrella, Plus Company doesn’t position itself as the typical agency holding company. Established in 2021, Plus Company set out to create an “interagency” model with integrated services that differ from traditional holding companies. In 2022, the Canadian holding company acquired independent agency Mekanism as it began charting a path for its U.S. expansion with other leadership hires.

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Media Agency 61

Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created.

Marketing 203

Marketing 203

Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Join.

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Marketing 199

Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. The.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

DECEMBER 3, 2023

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. This.

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Marketing 156