AdExchanger
JUNE 11, 2023
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated. and to raise any red flags to regulators. The post Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox appeared first on AdExchanger.
Seth Godin
JUNE 11, 2023
Every driver benefits from good brakes. It makes driving safer. Only a few skilled drivers benefit from better acceleration. Our habit is to compare top speed, horsepower, short-term returns and status. In every field, not just cars. But it probably pays to make sure that there good brakes too.
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AdExchanger
JUNE 11, 2023
There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it's a signal to ask questions. The post Firing Up The Privacy BS Detector appeared first on AdExchanger.
AdPushup
JUNE 11, 2023
Discover the top 9 AdSense ads violations that you might unknowingly be committing, and ensure your compliance to avoid any penalties or issues with your ad placements. In the world of online advertising, it’s crucial for publishers to follow the guidelines and policies set by ad tech platforms like Google AdSense. Failure to comply can [.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The The post Tracking The Trackers; Why Advertisers Aren’t Sweating The Writers’ Strike appeared first on AdExchanger.
AdPushup
JUNE 11, 2023
Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 11, 2023
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […] The post Tweet, Tweet: Twitter Is Failing Harder Every Single Day appeared first on Adpulp.
Digiday
JUNE 11, 2023
Like Bill Murray in Groundhog Day, marketers find themselves trapped in a recurring dilemma. But instead of reliving the same day, they are routinely confronted with the perennial question of whether digital advertising truly delivers on what Google, Facebook et al promise. Now, AI has reignited these concerns among marketers. They have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals
Bhatnaturally
JUNE 11, 2023
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of [.] The post LG Instaview, Volkswagen ID.4 and more: Creative ads of the week appeared first on Bhatnaturally.
Digiday
JUNE 11, 2023
If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year. This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in the video be
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AdPushup
JUNE 11, 2023
Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.
Digiday
JUNE 11, 2023
Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place? Is its main attraction simply the fact that its cost-per-reach is much lower than private marketplaces (PMPs) that often lack the scale one can get on the open market?
InMobi
JUNE 11, 2023
Jobie Tan joined InMobi in 2017 as the Head of Business Development for Gaming in America and Europe. In this conversation with us, Jobie talks about taking his role to a global scale and expanding InMobi’s gaming business in markets across regions. Walk us through your journey at InMobi I started my journey with InMobi over six years ago, when an ex-colleague from my previous company introduced me to the organization and the role.
More About Advertising
JUNE 11, 2023
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to our aim of being free – something of a. The post Why it’s a good time to support a free MAA first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 11, 2023
As all the nonsense of Cannes looms, let’s ponder what we might be seeing more of. Heinz’ AI Ketchup by Rethink Canada First up has got to be Heinz. As all of us were arsing around with Midjourney, racing to be first to get a neat communications idea that would garner a bit of chat. The post VCCP deputy ECD David Masterman: My Top Tips for Cannes first appeared on More About Advertising.
More About Advertising
JUNE 11, 2023
Leading international private equity firm One Equity Partners (OEP) has bought creative and technology group MSQ Partners. OEP will become the leading shareholder, with MSQ’s senior management and existing private equity investor LDC reinvesting as minority partners. The deal will allow MSQ to continue its growth strategy with a focus on the USA and Europe.
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