Seth Godin
MAY 28, 2023
Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is stuff that you have to experience.” I think it’s also useful to flip it around. There are things you will have trouble experiencing until you read them in a book. A useful non-fiction book is a map, not the territory.
AdExchanger
MAY 28, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013. The post Comic: Data-Driven Spring appeared first on AdExchanger.
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AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this [.
Digiday
MAY 28, 2023
The third-party cookie’s prolonged demise is kinda agonizing. But with Google announcing recently that it will deprecate the ad industry’s de facto identifier for 1% of Chrome users in the first quarter of 2024 , perhaps the end of the road is near. During the Digiday Programmatic Marketing Summit , which kicked off on May 22 in Palm Springs, California, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers, as featured in the video
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rob Campbell
MAY 28, 2023
Walking through an airport I saw this … It’s a special sort of evil that can proudly announce how many ‘puffs’ their products offer customers, when there’s a great big government warning on the packaging that states every puff can kill you. I don’t know if I’ve ever seen a more obvious example of a company revealing how blatantly confident they are in their customers addiction to their product … but then tobacco companies have no shame.
Digiday
MAY 28, 2023
This year is shaping up to be a notable one for the gaming and esports industries, particularly in the public market. After a flurry of COVID-sparked public offerings and M&A activity, publicly traded gaming companies are more valuable than ever. As games increasingly become a pillar of modern entertainment, gaming executives hope the gravy train will continue to choo-choo forward.
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Digiday
MAY 28, 2023
If one research study didn’t get the message across, two should really do it — the message being that the agency pitch process needs to change irrevocably so as not to break the participants in the process. Following Forrester’s Ditch the Pitch report, which Digiday wrote about in a recent Briefing , London-based MediaSense issued its assessment of the very flawed marketer/agency pitch process, citing all manner of factors that have made pitching arduous and almost not worth the effort.
AdPushup
MAY 28, 2023
In this blog post, we will delve into the world of ad blockers, explaining how they operate and offering strategies to monetize Ad block traffic while safeguarding your returns from diminishing. To truly understand how to overcome ad blockers, it is essential to grasp their workings. Ad blockers are extensions for your web browser that [.
AdPushup
MAY 28, 2023
All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form. Advertisers and marketers are constantly seeking innovative strategies to [.
AdPushup
MAY 28, 2023
Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms, aiding in personalized content delivery. As the traditional methods of tracking and targeting users become more restricted, finding alternative solutions is crucial.
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