AdExchanger
AUGUST 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company The post WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU appeared first on AdExchanger.
AdPushup
AUGUST 6, 2023
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.
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AdExchanger
AUGUST 6, 2023
European regulators are losing their patience with companies that attempt to use legitimate interest as their legal basis for processing personal data. Meta is learning this the hard way. The post It’s Better To Ask For Permission Than Forgiveness (In Europe And In General) appeared first on AdExchanger.
Seth Godin
AUGUST 6, 2023
Magicians know where the trapdoors are, what’s up their sleeves and how to hide the ball. And yet, mechanical skill is just the first step in being actually good at magic. The real skill is in finding the empathy to imagine that someone else might believe. To do the trick for them, not to them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 6, 2023
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term? The post Google TrueView: The Beatings Will Continue Until Buyer Morale Improves appeared first on AdExchanger.
Digiday
AUGUST 6, 2023
Independent agencies are hoping to stand out from the holding companies and smaller agencies by developing their measurement capabilities using marketing mix modeling — especially in this economy. Marketing mix modeling (MMM) is a statistical approach used to look at sales and determine impact and ROI based on historical data. ( Here’s a full Digiday WTF on what it means).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
AUGUST 6, 2023
When it comes to digital advertising, ad-blockers have often been at odds with the ad-tech world. Often portrayed by trade groups as a threat to the ad-funded economy, ad-blockers users conversely see them as heros for data privacy and user experience. But now, Eyeo — the parent company of Ad Block Plus — has poached a key Google employee to become its new chief product officer.
Bhatnaturally
AUGUST 6, 2023
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams everywhere who create such work – as being noticed is the first job of any advertising. Here are a few which caught my eye this week: Barilla: recipe for togetherness The ill-effects of excessive screen [.] The post Barilla ‘Recipe for togetherness’, Sky Sports ‘greatest show on earth’ and other top creative ads of the week appeared first on Bhatnatural
Digiday
AUGUST 6, 2023
Chipotle’s largest investment in esports to date defies conventional wisdom. It’s spending its money in an area where few non-endemic brands have gone before: fighting games. The violent content on show in so many fighting games has been a turnoff for many mainstream brands. It has created an opening that Chipotle is intent on filling to reach what is widely known as one of marketing’s most hard to reach audiences.
AdvertiseMint
AUGUST 6, 2023
How has TikTok influencer marketing become so powerful in the digital world? TikTok has reigned as one of the most popular apps to market products and services for years. This is partly thanks to the presence of top influencers like Charli D’amelio and Khaby Lame. Influencers are popular TikTokers that use their sway to promote products and services for brands.
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Digiday
AUGUST 6, 2023
People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content? Digiday checked in with publishers, paywall management companies and consultants to find out, and their answers largely boil down to a need for generative AI chatbot makers to signal when they are trying to access publishers’ content so publishers can treat them similarly to search engines’ content cr
AdPushup
AUGUST 6, 2023
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And how do they work? Here’s everything you need to know. As a publisher, your primary goal is to maximize revenue while delivering relevant and engaging [.
Digiday
AUGUST 6, 2023
In this rollercoaster of an ad tech market, publishers are displaying nerves of a high-strung chihuahua in a thunderstorm. And who can blame them? These past few months have been an agonizing ordeal. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
AdPushup
AUGUST 6, 2023
Here is an overview fort the best practices for rewarded video ad for publishers to follow in 2023 and beyond. In the ever-evolving landscape of digital advertising, Rewarded Video Ads have emerged as a game-changer for publishers seeking effective and user-friendly revenue generation strategies. Whether you’re a web publisher or an app developer, leveraging rewarded [.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
AUGUST 6, 2023
On the heels of OpenAI’s ChatGPT emergence, generative artificial intelligence has become the industry’s latest shiny new technology that has captivated advertisers. At least 71% of agencies have taken AI and run with it , leveraging things like chatbots and language modeling for internal processes. Clients, however, haven’t exactly been clamoring to get their hands on AI solutions, agency executives say.
Exchange Wire
AUGUST 6, 2023
In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [.] The post Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending appeared first on ExchangeWire.com.
Rob Campbell
AUGUST 6, 2023
The photo above is old. I didn’t even take it. And yet, when I was sent it, I immediately felt nostalgic and sentimental. Not because of the car – even though it’s a very nice car – but because of the person who owned it. You see this was Steve Jobs car. A Merc. Sure, an AMG Merc … but still a Merc. And the reason it has no number plate is because he apparently changed it for another AMG Merc every 3-6 months.
More About Advertising
AUGUST 6, 2023
Geico in the US has a long history of unconventional ads – mostly through The Martin Agency – and here’s a strangely prescient one from four years ago. This season refs have been told to add on every second the ball isn’t in play – from substitutions and bookings to interminable goal celebrations. So we … The post MAA blast from the past: Geico’s longest goal celebration first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 6, 2023
Are WPP’s recent poor results an inevitable consequence of tech clients cutting back, as CEO Mark Read says, or a sign of more fundamental weakness? And will it affect the big ad holding companies as a group going forward in 2023 and beyond? WPP, like IPG which saw negative growth in the first half of … The post WPP: the challenges facing CEO Mark Read first appeared on More About Advertising.
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