Adweek

NOVEMBER 5, 2023

The moral of this story: Never underestimate a granny with a glint in her eye. While it may seem that three elderly women are where they should be--bundled together on a park bench, watching some bobsledding kids from the sidelines in Amazon's holiday ad--they soon prove otherwise. What follows, after an assist from an overnight.

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AdExchanger

NOVEMBER 5, 2023

Data privacy has been one of the hottest topics in digital advertising for the past five years. Despite all the ink spilled on the topic, however, the way industry stakeholders discuss the ideal outcome for consumers is out of touch with basic intuition about consumer preferences and technical reality. Granular consumer consent over tracking is […] The post Data Privacy Discussions Need A Reality Check appeared first on AdExchanger.

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Advertising GDPR Cookies Media 124

Digiday

NOVEMBER 5, 2023

Originally published on May 29, 2019, this article has been updated to include an explainer video and to reflect Apple changing the name from Privacy Preserving Ad Click Attribution to Private Click Measurement in 2021. Apple’s two latest updates to Safari’s anti-tracking feature, Intelligent Tracking Prevention, have created a headache for anyone looking to attribute an ad clicked on one site to a product purchase or other conversion that occurs on the advertiser’s site.

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AdExchanger

NOVEMBER 5, 2023

Without data to back it up, sustainability in business feels more self-promotional than productive. Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made. Their skepticism is warranted, but businesses across industries argue they need […] The post To Combat Climate Inaction Claims, Cedara Hunts For Hard Data appeared first on AdExchanger.

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Media Advertising 122

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

NOVEMBER 5, 2023

Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads. These user acquisition campaigns have historically required at least two or three weeks to find the right audience; thanks to recent AI advancements made to AppDiscovery, that process has been s

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AdExchanger

NOVEMBER 5, 2023

Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own an Android device. But Mode Mobile has a very different target audience in mind: budget-conscious Android users looking to generate a little extra income. Mode owns an app called Earn that lets people collect in-app […] The post This App Is Using AI To Reach People With A High Likelihood To Stay Loyal appeared first on AdExchanger.

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AdExchanger

NOVEMBER 5, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Paying per impression is the industry standard for how […] The post Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI appeared first on AdExchanger.

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Seth Godin

NOVEMBER 5, 2023

It’s worth the most when it’s the most difficult to find.

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Digiday

NOVEMBER 5, 2023

As companies look to mitigate racial bias in AI , one startup is looking to fix the problem by building a new model trained on a more diverse set of cultural and historical data. Latimer, named after the 19th-century Black inventor Lewis Latimer , is training a new large language model (LLM) to more accurately represent Black history and culture. According to Latimer founder and CEO John Pasmore, the idea came to him earlier this year when he noticed no other companies were approaching racial bi

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Media Marketing 75

Bhatnaturally

NOVEMBER 5, 2023

Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, select Christmas ads from Kroger, Boots, TK Maxx and more. Speaking of Christmas ads, a much talked about ad is from M&S (‘Thismas, not Thatmas’) which seems to be an attempt to breakaway from the feel-good ads [.

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Advertising 66

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Advertising

Rob Campbell

NOVEMBER 5, 2023

As some of you know, I tried to buy Freddie Mercury’s vintage Tiffany’s moustache comb at the recent Sotherby’s auction. I really thought I had a chance … He apparently bought it for £90 and the estimate was £600 … so I went in with what I would consider an obscene amount of cash. Now of course, I appreciate there is a financial crisis going on, so doing anything like this is bordering on vulgarity.

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Digiday

NOVEMBER 5, 2023

The short-form video boom has created a seemingly never-ending need for content with marketers turning to creators as well as publishers to help feed the content beast. Crayola has partnered with TheSoul Publishing this year to help it do just that. The 120-year-old art supply brand now rolls out roughly 40 videos a month on YouTube — roughly three times what it was producing prior to the partnership — with the hopes of generating more organic viral videos to continue to grow its presence on soc

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Media Audience Marketing 71

AdvertiseMint

NOVEMBER 5, 2023

What do you know about Amazon brand gating? This seemingly complex concept is all about protecting the authenticity and integrity of brands on the platform. If you are an Amazon seller, understanding brand gating will help you navigate this online marketplace effectively. This blog post will break down what Amazon brand gating is, its importance, and how it can impact your online business.

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Digiday

NOVEMBER 5, 2023

It is a tense time for GroupM, the world’s largest media buyer. With Kirk McDonald, the CEO of its North America division and arguably one of its most prominent senior executives, stepping down after three years, the pressure is on to not only find his permanent replacement — but to replace hundreds of millions of lost media revenue from client desertions.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing