Adweek

JULY 1, 2025

Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.

Agency 239

Agency 239

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.

Conversion Rate 118

Conversion Rate A/B Testing eCommerce Conversion 118

Adweek

JULY 1, 2025

The Model Context Protocol could set the standard that will make our agentic future a reality.

Ad Tech 248

Ad Tech Marketing 248

Seth Godin

JULY 1, 2025

A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is

Communications 96

Communications 96

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JULY 1, 2025

Poppi’s chief marketing officer Andy Judd has stepped down from his role, the brand confirmed to ADWEEK. The move comes three months after PepsiCo. acquired Poppi for $1.

Marketing 256

Marketing Food 256

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.

Marketing 94

Marketing SEO MarTech Communications 94

Marketing Dive

JULY 1, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Cookies 92

Cookies Agency Ad Tech CPM 92

Adweek

JULY 1, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators FOX Affiliates More Leadership Moves: Sinclair Names Station Manager for Green Bay Stations WLUK logo WLUK By Kevin Eck --> Todd Ziegler has been promoted to station manager of WLUK (Fox) and WCWF (CW) in Green Bay, Wisconsin. Ziegler was the the director of sales and has been with the stations since October 2015.

Affiliates 143

Affiliates Media Agency Marketing 143

AdExchanger

JULY 1, 2025

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.

Ad Tech 91

Ad Tech Agency 91

Ad Monsters

JULY 1, 2025

Jesse Waldele knows how to build a team—on and off the field. As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships. Think less clipboard and whistle, more strategic vision, sharp instincts and a deep belief in individual potential. In our conversation, Waldele discussed how her background in team sports shaped her approach to leadership—spotting strengths, developing talent and

Ad Ops 72

Ad Ops Ad Tech Finance Audience 72

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdExchanger

JULY 1, 2025

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. “The wedding process is, of course, more than just the dress,” says Elina Vilk, president and chief business officer of David’s Bridal, on this week’s episode of AdExchanger Talks. Around 90% of brides in the […] The post Introducing The Wedding Tech Stack appeared first on AdExchanger.

Retail 104

Retail Media 104

More About Advertising

JULY 1, 2025

If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all play with the iconicity and visual cues of their brands, inviting the viewer to “complete the image.” It’s a clever use of visual language and, undeniably, a pretty cool power move. Heinz riffed on its … The post Tomas Gianelli: is trend following the most timeless trend in advertising?

Advertising 72

Advertising Media Agency 72

Rob Campbell

JULY 1, 2025

I recently saw this quote from Rick Rubin: While he is referring to band dynamics, what he is really talking about are the conditions needed to create something special. The reason I say this is there’s not enough talk about this. What I see being continually pushed is a focus on processes, systems, models and tools – and while they are very important, they are far more about delivering consistency or amplification of something special rather than the actual creation of it.

Agency 64

Agency Advertising 64

Adweek

JULY 1, 2025

The closure reflects ongoing brand consolidation under a new CEO following commercial headwinds and a leadership shake-up

143

143

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdExchanger

JULY 1, 2025

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It was only inevitable that Meta would roll out ads in an app that now has more than 3 billion monthly […] The post Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise appeared first on AdExchanger.

71

71

PubMatic

JULY 1, 2025

At PubMatic, we’ve always believed that inventory quality should drive performance, not just meet a standard. Now, we’re taking that belief to its most decisive point yet: PubMatic is proud to offer a platform that’s free of MFA (Made for Advertising) inventory, based on rigorous industry standards and ongoing internal reviews. No MFA sites. No shortcuts.

Machine Learning 59

Machine Learning Impressions Viewability Entertainment 59

AdExchanger

JULY 1, 2025

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media. From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […] The post How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai appeared first on AdExchanger.

Advertising 60

Advertising Retail Conversion Media 60

Single Grain

JULY 1, 2025

What makes a LinkedIn strategy successful? Connecting with your audience by understanding their wants and needs. But what about LinkedIn advertising? While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

YieldBird

JULY 1, 2025

What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Traditionally, advertisers would layer third-party audience data onto their campaigns through demand-side platforms (DSPs).

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Digiday

JULY 1, 2025

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens. Screen check Let’s talk CTV in NYC YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025 Brands on the big screen, TikTok & Instagram on TV screens and more Screen check This year marked a milestone for YouTube.

73

73

YieldBird

JULY 1, 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome, and the entire programmatic advertising ecosystem was bracing for a cookieless future. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , a

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Digiday

JULY 1, 2025

AI bots scraping publishers’ sites for real-time information are now scraping publishers’ sites more than the bots used to train large language models. And they’re harder to detect. That’s according to the latest report from TollBit , a data marketplace for publishers and AI companies. From Q4 2024 to Q1 2025, bot scrapes used for Retrieval Augmented Generation, or RAG, per site grew 49%.

Media 81

Media Marketing 81

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

JULY 1, 2025

In this week’s Week in Charts: OpenAI brushes off Meta’s recruitment drive, Amazon Prime Video increases ad load, and long-form content dominates YouTube viewing. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Long-Form Content Grows Share of YouTube Watch-Time Long-form content (20+ minutes) accounted for 57 percent of total global watch-time on YouTube during the first five months of 20

Ad Tech 59

Ad Tech ROI Agency Media 59

Digiday

JULY 1, 2025

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers. The publisher’s new proprietary AI-powered content categorization engine, called Advisor, acts like a “brain” trained on Future’s internal data, according to Jamie Samuel, head of commercial products at Future. Built into its audience data platform Aperture, Advisor lets Future quickly test an “unlimited” number of approaches to keep users engaged on its sites, ranging from chatbots to

Machine Learning 53

Machine Learning Audience Media Advertising 53

AdExchanger

JULY 1, 2025

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped. The post The Hold On Holdcos; Temu’s Baaaaack appeared first on AdExchanger.

Agency 59

Agency 59

More About Advertising

JULY 1, 2025

Mother’s The Or, its challenger brand for challenger brands, has certainly mad a splash since it launched a few years ago. One of its skills is persuading challenger brands, which usually don’t think they’ve the money, to sample TV. Here they are again for fruit-infused drink Dash (it’s flavoured water) debuting with what may well … The post A polyamorous mini-masterpiece from The Or lifts Dash ad debut first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Relevant-Digital

JULY 1, 2025

Ad viewability continues to be a hot topic for publishers. As buyers become more discerning and campaign measurement becomes more sophisticated, ensuring that ads are seen has never been more critical. Better viewability doesn't just improve advertiser satisfaction; it also directly correlates with increased competition for your inventory and higher CPMs.

Viewability 52

Viewability Advertising 52

Exchange Wire

JULY 1, 2025

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [.] The post DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap appeared first on ExchangeWire.com.

Media 52

Media 52

Digiday

JULY 1, 2025

As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium. Over the past year, Substack has considerably expanded its video tools for both creators and audience members. In January, Substack launched live video as a tool for all users. In early March, the company enabled video posts for mobile users for the first time; two weeks later, the platform rolled out its first TikTok-style video feed.

Audience 65

Audience Agency Media Marketing 65

OpenX

JULY 1, 2025

At Cannes Lions 2025, OpenX brought together industry experts for a critical conversation about the persistent undervaluing of news media in advertising. Moderated by Anothony Katsur , CEO of IAB Tech Lab, the panel featured Amanda Forrester (VP of Marketing and Communications, OpenX), Victoria Milo (SVP, Media Solutions & Emerging Technology, Monks), Alena DeSalvo (VP of Marketing, Sightly), and Peter Yardley-Jones (VP, Inventory Management & Yield Ops, BBC Studios).

Conversion 52

Conversion Communications Media Advertising 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing