Adweek
FEBRUARY 12, 2023
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn't done. After airing a 15-second teaser during the fourth quarter that built on its first spot "Rabbit Hole," Tubi went in an entirely different direction with a second surprise 15-second promo. The promo was also done in.
Smart Insights
FEBRUARY 12, 2023
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, … The post E-commerce conversion rates benchmarks – 2023 update appeared first on Smart Insights.
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Adweek
FEBRUARY 12, 2023
Some viewers were glued to the field, others were fixated on the $7 million ad campaigns while a significant number were just there for the Rihanna concert. The scale of the Super Bowl's TV audience always makes for diverse social chatter, and this year's game was no exception. From a nostalgic 90s movie tribute to.
AdExchanger
FEBRUARY 12, 2023
With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and vet each company. The post A Guide To Vetting Programmatic Partnerships appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 12, 2023
Amazon's 2023 Super Bowl spot tells the story of what millions of families have experienced over the past few years: adjusting from pandemic stay-at-home orders to the eventual return to school and work. And it's all seen through the eyes of the family dog. A good boy named Sawyer, who turns bad. After all, when.
Bhatnaturally
FEBRUARY 12, 2023
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, [.] The post Workday ‘rockstars’, Netflix-GM partnership for Super Bowl: creative ads of the week appeared first on Bhatnaturally.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
FEBRUARY 12, 2023
Introduction What can you expect to see across the gaming market for the remainder of 2023? That’s a difficult question but one that Playwire, being a major player in the gaming space, recently took on. Keep reading below to learn more about all the gaming trends that we are already seeing in 2023 and what our expectations are for the year (and years) ahead.
Adweek
FEBRUARY 12, 2023
It's giving Donnie Darko. Fox-owned AVOD platform Tubi made its Super Bowl debut with a 60-second promo during halftime of the Sunday night matchup between the Philadelphia Eagles and Kansas City Chiefs. The creative was produced under the direction of relatively new CMO Nicole Parlapiano, who joined the company in August, and follows 6-foot rabbits.
Martech Series
FEBRUARY 12, 2023
Appy Pie Chatbot, a no-code chatbot building platform, is now powered by OpenAI’s GPT-3 technology, the backbone of ChatGPT. GPT-3’s incorporation into the Appy Pie Chatbot Builder will enhance the functionality and capabilities of the chatbots built using the Appy Pie Chatbot. With GPT-3 technology, the chatbot will be able to understand complex queries, interpret user intent and provide more accurate responses.
Adweek
FEBRUARY 12, 2023
The Force is strong with Disney's Super Bowl 57 commercial. On Sunday, prior to the matchup between the Kansas City Chiefs and the Philadelphia Eagles, Disney debuted a surprise Super Bowl 57 ad in honor of its upcoming 100th anniversary, which takes place on Oct. 16, 2023. The minute-and-a-half ad, titled "Disney100 Special Look," will.
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Digiday
FEBRUARY 12, 2023
A few publishers made headlines recently over their adoption of ChatGPT — the artificial intelligence chatbot system launched by OpenAI last November — or similar AI technology to produce content for their websites, including BuzzFeed, CNET and Sports Illustrated. But so far, those publishers seem to be the outliers. While editorial teams are experimenting with ChatGPT, six top editors and media executives who spoke with Digiday said they were not working on integrating the AI technology into th
Adweek
FEBRUARY 12, 2023
In one small step for mankind but a giant step for the internet, Comcast Xfinity is back in the Super Bowl with a 30-second spot that recreates the iconic Apollo 11 moon landing. The commercial is designed to announce the arrival of the Xfinity 10G network, a technology that has been in development for years.
Martech Series
FEBRUARY 12, 2023
Music Licensing, Inc. is proud to announce a major milestone in their ongoing commitment to cutting-edge technology and innovation. The company is expanding their efforts to include the creation of a variety of new and exciting AI-generated content, including books, audio books, movies, TV shows, news articles, news videos, and a never-ending news video live stream.
Adweek
FEBRUARY 12, 2023
Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us--a campaign to reintroduce Christianity to viewers--is a bit of an outlier. Rather than selling a brand or product, the $100 million campaign is running two Super Bowl ads that aim to "inspire those who may be skeptical of Christianity to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 12, 2023
Folloze Buyer Experience Platform receives numerous badges across the seven key categories Folloze , the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it was honored as a High Performer for the 2023 G2 Winter Awards. The company was also awarded several badges across seven key industry categories. “We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that m
Adweek
FEBRUARY 12, 2023
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. In 2004, the companies behind erectile dysfunction drugs.
Digiday
FEBRUARY 12, 2023
Advertisers may have shown up to Twitter for the Super Bowl, but don’t expect them to stick around afterward. Tensions are thawing between the social network and its main source of income, but they’ve not subsided completely. It’s going to take more than one high-profile event to repair the rift caused by Elon Musk’s tumultuous reign at Twitter.
Adweek
FEBRUARY 12, 2023
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. If you watched Jeep's Super Bowl ad and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 12, 2023
Fieldstream’s development team is exploring ways to enhance their AI-powered Marketing Analyzer using Chromia’s relational blockchain technology. Fieldstream , a Stockholm-based firm, is revolutionizing the advertising sector with its inventive approach to marketing and analytics. With a team of experts in AI, statistics, and media, Fieldstream provides cutting-edge solutions for companies worldwide.
Adweek
FEBRUARY 12, 2023
An epic tale thousands of years in the making made its way to Super Bowl 57 with this question: what if a savvy, tablet-toting security guard outside the city of Troy was able to detect the Greek army inside a giant wooden horse at the gates? As cybersecurity firm CrowdStrike posited in its Super Bowl.
Martech Series
FEBRUARY 12, 2023
MailDex by Encryptomatic LLC is an affordable Windows software tool for indexing, searching, discovering, visualizing and converting emails. Encryptomatic LLC announced the availability of MailDex email viewer/converter, version 2023. MailDex is an affordable Windows software tool for indexing, searching, discovering, visualizing and converting emails.
Adweek
FEBRUARY 12, 2023
The venue and teams may change, but there is one constant when it comes to the Super Bowl - the commercials. Whether you tuned in for Rihanna's half-time show or the epic back and forth battle between the Philadelphia Eagles and Kansas City Chiefs, you were treated to a smorgasbord of creativity. Between the fan-favorite.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 12, 2023
Marve writes unique, engaging, and high-quality copy or content: from long-form blog posts or landing pages to digital ads in seconds. AI has been on the rise in recent months, and it looks like it will only continue to grow in 2023. SinCode AI recognized this trend early and created a platform that helps businesses and individuals generate copywriting & content faster and more efficiently by automating writing.
Adweek
FEBRUARY 12, 2023
He kicks, he misses! Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football--not something he ever trained for during his playing days--live during a third quarter Super Bowl 57 commercial break to.
Martech Series
FEBRUARY 12, 2023
Rémy Martin and M&M’s Fumble during the Big Game Google Pixel is the big winner in strategic ad rankings with their #FixedOnPixel spot in the 19th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Doritos and Kia, with T-Mobile, in particular, averaging a top rating based on both of their ad spots.
Adweek
FEBRUARY 12, 2023
Movie studios have made a triumphant return to the Super Bowl in 2023--but streaming services are determined to keep a foothold in the space. Amazon Prime Video ran a 60-second spot in the third quarter of Sunday's Big Game for its upcoming film Air. Unlike the majority of the streaming service's releases, fans of the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
FEBRUARY 12, 2023
Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant. On Jan. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.
Adweek
FEBRUARY 12, 2023
Nine-time Grammy Award winner Rihanna literally rose to the occasion as she delivered a red-hot performance Sunday night at the inaugural Apple Music Super Bowl Halftime Show at State Farm Stadium in Glendale, Ariz. Sporting a red zippered jumpsuit, the Barbadian-born artist performed live for the first time since 2017, and managed to pack 17.
Martech Series
FEBRUARY 12, 2023
PDF.co Zapier Plugin 3.3.31 with new features and modules is already in the marketplace. ByteScout d/b/a PDF.co, the provider of solutions, APIs, and on-premise tools for automated data extraction, has recently rolled out the update for PDF.co Zapier Plugin (version 3.3.31). PDF.co Zapier plugin now includes new modules: • Search and Replace Text in PDF, • Search and Replace Text with Image, • Delete Found Text.
Digiday
FEBRUARY 12, 2023
For some, it’s a reckoning for a sector of the digital landscape; a sector that has been heralded as the most dynamic branch of the ad industry for the past 10 years. Although others would characterize the emergence of the imminent closure of two supply-side platforms within the same week as a necessary rationalization of the industry where profit margins are dwindling, and priorities such as sustainability are leading to a thinning of the numbers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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