illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Martech

JULY 25, 2024

It’s a phygital world The term “phygital” may not be quite as familiar as “machine learning” or “the cloud,” but it has been around a while. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Agency 120

Agency Fashion eCommerce Communications 120

Martech Series

JULY 22, 2022

We have numerous forms of display ads to experience now with banners, text, animations, and square images to name a few. Display advertising has matured through different stages. Traditional Display Ads : These are mostly associated with advertising on landscapes, squares, skyscraper formats. StackAdapt.

Display Advertising 111

Display Advertising Retargeting Advertising Machine Learning 111

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series.

eCommerce 98

eCommerce Machine Learning Display Advertising Electronics 98

Martech

OCTOBER 14, 2021

Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data. Click here to download!

Machine Learning 117

Machine Learning Marketing Demand Side Platform Display Advertising 117

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. This caution applies to the marketing team, as well, as sales enablement will require them to learn new processes around content development and management. appeared first on MarTech. Click here to download! Processing.Please wait.

Machine Learning 117

Machine Learning Display Advertising SEO Education 117