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Where social media fits into a comprehensive programmatic strategy

illumin

OCTOBER 4, 2023

Programmatic advertising lets marketers automate several aspects of the digital ad buying process through the use of new and evolving technologies. It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media.

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Media Geo targeting Display Advertising Audience 52
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

See here below to check on an example of an in-display ad! In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Social ads are not exclusively restricted to platform ads.

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Advertising Ad Inventory Video Ads Ad Space 52
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