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Where social media fits into a comprehensive programmatic strategy

illumin

This growth leads forecasters to predict continued preference for social within the programmatic space going forward. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult.

Media 52
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

See here below to check on an example of an in-display ad! In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Social ads are not exclusively restricted to platform ads.