Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass.

Food 81

Food Brand Awareness Audience Video Ads 81

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

AUGUST 1, 2023

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. For example: Native ads generate more click-through rates than display advertising.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally. An illustration of pay-per-click advertising is Google Ads.

SEO 52

SEO Food Audience Advertising 52

Brid.tv

SEPTEMBER 30, 2022

As the name suggests, instream ads show up within a video stream. Other types of instream ads are mid-roll ads, which show up in the middle of the stream, and post-roll ads, which play after the video. While a typical non-skippable ad is up to 20 seconds long, a bumper ad can run for a total of 6 seconds. Bumper Ads.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94