Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 123

Media Advertising Ad Ops Non-Profit 123

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 113

Advertising Retail GDPR Real Estate 113

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). The post How Publishers Can Make More Money With AdTech appeared first on Clearcode | Custom AdTech and MarTech Development. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90