SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

JULY 20, 2022

Why should demand-side platforms adopt Ad Product Taxonomy right away? . .: Although the Ad Product Taxonomy update is meant to help the industry better navigate new regulations in the U.K., how will the update affect publishers in the U.S.? .

Audience 93

Audience Real Estate Demand Side Platform Food 93

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 101

Advertising Retail GDPR Real Estate 101

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). If so, the first thing you need is ad real estate.

Advertising 65

Advertising Header Bidding Banner Video Ads 65