how-marketers-should-be-using-mobile-apps 
Smart-Hub
FEBRUARY 16, 2024
For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Why is it important and how to implement it?
Automatad Inc.
NOVEMBER 23, 2023
Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.
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Ad Monsters
MAY 16, 2022
So, what is SPO and how should advertisers and agencies be thinking about it? The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). This type of buyer participates in the real-time auction with their bidder and uses their SDK to render.
Clearcode
MAY 24, 2023
Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? websites and mobile apps).
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?
Brid.tv
NOVEMBER 1, 2022
There are many major industry players on the market, and each comes with its own set of features and tools. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. hide ] What Is a Programmatic Advertising Platform? Do You Even Need a Programmatic Ad Platform?
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Supports iOS, Android, Unity, and Cocos2d-x.
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