Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Digiday

JUNE 8, 2022

On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” Brands can use first-party cookies to track the performance of their marketing campaigns.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126