Demand Side Platform First-Party Cookies GDPR Viewability 
Martech
MARCH 15, 2022
Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. ” So, what happens in the absence of third-party cookies? First-party cookies.
Digiday
JUNE 8, 2022
On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID.
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