Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52