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What Is an Ad Exchange and How Does It Work

Brid.tv

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In this way, they prevent non-human traffic and ad fraud.

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What Is an Ad Exchange and How Does It Work

Brid.tv

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In this way, they prevent non-human traffic and ad fraud.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

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20 Best Video Ad Networks for Publishers

Brid.tv

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Users of this solution will get full access to the platform’s API to take control of it programmatically.