Remove Demand Side Platform Remove Entertainment Remove Machine Learning
article thumbnail

Loop Media Partners With Hivestack

Martech Series

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

article thumbnail

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

article thumbnail

The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide.

Food 52
article thumbnail

The WIR: Amazon Launches a Self-Serve CTV Tool, GroupM Calls for Continued Sandbox Testing, and Netflix Announces Ad Tech Partnerships

VideoWeek

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 98
article thumbnail

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. This Week on VideoWeek.

Media 52
article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Thanks to the pandemic and quarantining at home, many people turned to music and podcasts for entertainment and educational purposes. Programmatic audio.