Martech

APRIL 11, 2022

Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy. The biggest trend to watch for is testing data sources.

Marketing 106

Marketing Banner Machine Learning ROI 106

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 15, 2022

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. The challenges of adtech.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Access to a large pool of publishers means advertisers can get a better ROI.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Martech Series

JUNE 22, 2022

Reltio enables businesses to confidently use high-quality data, including reference data, on an ongoing basis by continuously validating data quality, standardizing and matching using machine learning. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97