Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising. Use server-side header bidding.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising. Use server-side header bidding.

Viewability 52

Viewability CPM Fill rate Impressions 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. They usually pay the best CPMs which you can compete against Header Bidding to push performance up.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. They are more engaging and can lead to higher click-through rates.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. Yahoo Ad Tech (Formerly Verizon Media). SpringServe mainly trades inventory through header bidding, but direct deals are also available.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82