CPM Finance Impressions Video Ads 
Monetize More
JUNE 28, 2022
Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. It is estimated that the average income for rewarded video advertisements in the United States is $0.02
Automatad Inc.
JANUARY 13, 2023
CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.
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Digiday
FEBRUARY 26, 2023
Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.
Monetize More
AUGUST 26, 2022
It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 50:50 content-ad ratio works well).
Monetize More
AUGUST 26, 2022
It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 50:50 content-ad ratio works well).
Monetize More
MAY 22, 2023
As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.
VideoWeek
JUNE 24, 2022
Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.
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