PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. CPM – not CPI – is the currency. Its also important to recognize that brand advertising operates on a different model.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive.

Cookies 80

Cookies Ad Exchange Agency Ad Tech 80

Marketing Dive

JUNE 18, 2025

Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%.

Advertising 67

Advertising Retail Ad Tech Cookies 67

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement.

Video Ads 110

Video Ads Conversion CPC Banner 110

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. We live in an era where the eCommerce market is booming at a tremendous rate. Ad Servers offer a variety of features. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52