Single Grain

APRIL 29, 2025

Other platforms offer their own advantages, such as attracting high-intent buyers, high engagement rates, and even niche targeting. Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize?

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 24, 2023

Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising. 61% of Instagram’s advertising audience is between 18 and 34: But this isn’t the only vital demographic to note.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.

Agency 52

Agency Marketing A/B Testing ROI 52