Ad Monsters
FEBRUARY 25, 2023
Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.
Martech
MARCH 15, 2022
Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs. AdWords functions on a CPC model. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs.
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Brid.tv
NOVEMBER 1, 2022
The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Aside from the DSP, The Trade Desk also features a data management platform (DMP).
Single Grain
JUNE 30, 2022
Key Services: Creating, managing, optimizing and analyzing Google Search Ads, Display Ads, Shopping Ads, Microsoft Ads, and other online ad platforms. Running retargeting campaigns based on target demographics. Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits. BPI Sports.
Smart-Hub
JANUARY 23, 2023
Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.
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