Remove CPC Remove CPM Remove Performance Targeting
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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

Digiday

What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. CPM and 35% engagement rate in under five weeks. Also, with health and beauty brand Hers, the agency saw its hair loss campaign reach 5 million views and 11,000 website visitors with a 62 cents CPC.

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B2B Performance Marketing: Complete Guide for 2025

MNTN

Create Performance Targets For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether youve succeeded in your goals. In what way can you address their pain points?