Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. 6) Vets Now – How Short-form Video Ads Generated Over 1,200 Virtual Consultations Vets Now, a UK-based veterinary service, offers out-of-hours care for pets across the country.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

JANUARY 23, 2023

You can use an image or a video to encourage the user to click on the ad and make a purchase. 4) Video Ads YouTube is the best example of video ads , often shown as pre-roll (before the video starts), mid-roll (in the middle of or throughout the video) and post-roll (after the video is finished).

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 18, 2023

Set the bidding strategy for your campaigns: Choose the best bidding tactic for your campaigns by focusing on the areas you want your ad to focus on, including maximizing conversions and clicks, targeting CPA, and targeting search page location. Set minimum and maximum CPC to better control your ad spending.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section).

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

DECEMBER 23, 2019

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals. Trend #3: Video Ads and PPC.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. #5

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52