InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

JANUARY 31, 2020

Top Features of Acquisio: PPC advertisers can use updated Google Ads benchmarks on Acquisio to determine whether or not their PPC performance is good relative to other industry competitors. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Simply put, it takes the guesswork out of bidding for Google Ads. on weekdays.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

JULY 14, 2020

It works well with CPI , CPA , and CPL campaigns, consistently identifying traffic and giving valid reasons for any rejected interactions. It’s important to note that the FraudScore team has implemented machine learning algorithms across the whole platform to detect new types of ad fraud automatically.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

AdvertiseMint

OCTOBER 21, 2023

Cost Per Acquisition (CPA): CPA is a critical metric that refers to the cost a business incurs to acquire a new user. By monitoring the CPA, companies can gauge the efficiency of their paid user acquisition efforts. With technological advancements and shifting user preferences driving change.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40