Kevel

AUGUST 9, 2022

We are working to do to adtech, what Twilio has done to communication, and Stripe to finance. With Kevel, brands can quickly launch their own walled gardens for web and mobile ad monetization, giving the publishers full control over their ad revenue and partner relationships.

MarTech 52

MarTech Finance Mobile Ads Cookies 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. Browser cookies, already on their way out, expire fairly quickly and so targeting is always harder. In comparison, mobile ad IDs are more static and thus more accurate over the long term.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52