Martech Series

SEPTEMBER 23, 2022

Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. How the ecommerce industry, particularly larger Shopify brands, are adapting. The current state of server-side tracking.

eCommerce 81

eCommerce Cookies GDPR MarTech 81

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

Banner 126

Banner GDPR Cookies eCommerce 126

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. As a note, this feature currently relates only to ecommerce and churning data.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Technology and brain science can drive performance : Harness the full potential of your martech solution by triggering brain responses.

Affiliates 100

Affiliates Marketing CPA ROI 100

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Quick Record Summaries with ChatSpot AI.

Banner 85

Banner eCommerce Cookies Conversion Rate 85

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. Digital media and advertising.

Marketing 105

Marketing GDPR eCommerce Machine Learning 105